Video share of display ad spend in Europe 2022, by country

Published by Statista Research Department, Aug 18, 2023
In 2022, the European country with the largest share of video in digital display advertising spending was Serbia, with 54.4 percent. Five more countries - Bulgaria, Italy, Ireland, United Kingdom, Ukraine - reached shares of over 50 percent, making them "video-first" markets.

Countries with the largest share of video in digital display advertising spending in Europe in 2022

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Release date

July 2023

Region

Europe

Survey time period

2022

Special properties

includes social

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