In 2020, the European country with the largest share of video in digital display advertising spending was Ukraine, with 55.2 percent. Three more countries - the United Kingdom, the Netherlands, and Italy reached share over 50 percent, making them "video-first" markets.
Countries with the largest share of video in digital display advertising spending in Europe in 2020
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VideoWeek. (July 2, 2021). Countries with the largest share of video in digital display advertising spending in Europe in 2020 [Graph]. In Statista. Retrieved January 21, 2022, from https://www.statista.com/statistics/455013/europe-share-of-video-display-advertising/
VideoWeek. "Countries with the largest share of video in digital display advertising spending in Europe in 2020." Chart. July 2, 2021. Statista. Accessed January 21, 2022. https://www.statista.com/statistics/455013/europe-share-of-video-display-advertising/
VideoWeek. (2021). Countries with the largest share of video in digital display advertising spending in Europe in 2020. Statista. Statista Inc.. Accessed: January 21, 2022. https://www.statista.com/statistics/455013/europe-share-of-video-display-advertising/
VideoWeek. "Countries with The Largest Share of Video in Digital Display Advertising Spending in Europe in 2020." Statista, Statista Inc., 2 Jul 2021, https://www.statista.com/statistics/455013/europe-share-of-video-display-advertising/
VideoWeek, Countries with the largest share of video in digital display advertising spending in Europe in 2020 Statista, https://www.statista.com/statistics/455013/europe-share-of-video-display-advertising/ (last visited January 21, 2022)
