In 2022, the European country with the largest share of video in digital display advertising spending was Serbia, with 54.4 percent. Five more countries - Bulgaria, Italy, Ireland, United Kingdom, Ukraine - reached shares of over 50 percent, making them "video-first" markets.
Countries with the largest share of video in digital display advertising spending in Europe in 2022
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$149 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Ad-supported video-on-demand market in Europe
Overview
4
Ad revenues and expenditures
4
- Premium Statistic OTT TV and movie revenue in Western Europe 2022-2028
- Premium Statistic OTT TV and video revenue in Eastern Europe 2022-2028, by segment
- Premium Statistic Fastest growing digital video ad markets in Europe 2022
- Premium Statistic Video share of display ad spend in Europe 2022, by country
Services
5
- Premium Statistic Ad revenues of AVOD platforms worldwide 2022, by region
- Premium Statistic Number of ad-supported Netflix subscribers worldwide 2022-2027, by region
- Premium Statistic Netflix ad revenue 2027, by type & region
- Premium Statistic Total content viewing hours of various streaming services in the UK 2022-2023
- Premium Statistic Interest in ad-based tier of Netflix and Videoland in the Netherlands 2023
Consumer behavior
8
- Premium Statistic Most popular video content genres in Europe 2023, by platform type
- Premium Statistic Streaming content on ad-supported or ad-free platforms in EU-5 2023
- Premium Statistic Frequency of AVOD usage in the UK 2022
- Premium Statistic Ad-supported streaming TV viewership in Sweden 2023, by generation
- Premium Statistic Platforms used to watch TV and video content in Norway 2023, by generation
- Premium Statistic Platforms used to watch TV and video content in Denmark 2023, by generation
- Premium Statistic Preference towards ad-free versus ad-supported online TV in France 2023
- Premium Statistic Growth of ad-supported video streaming consumption in Spain 2023
Further related statistics
6
- Digital video advertising spending in Peru 2021-2022
- In-stream and out-stream share of video ad spend in Europe 2017-2019
- Video viewers' actions taken in response to pre-roll video ads in the U.S. 2016
- Performance indicators used for ad video campaign success in the UK 2017
- Digital video ad length in the United Kingdom (UK) 2014-2017
- Objectives of online advertising in Italy 2018-2019, by format
Further Content: You might find this interesting as well
Statistics
- Digital video advertising spending in Peru 2021-2022
- In-stream and out-stream share of video ad spend in Europe 2017-2019
- Video viewers' actions taken in response to pre-roll video ads in the U.S. 2016
- Performance indicators used for ad video campaign success in the UK 2017
- Digital video ad length in the United Kingdom (UK) 2014-2017
- Objectives of online advertising in Italy 2018-2019, by format
IAB Europe. (July 19, 2023). Countries with the largest share of video in digital display advertising spending in Europe in 2022 [Graph]. In Statista. Retrieved December 02, 2023, from https://www.statista.com/statistics/455013/europe-share-of-video-display-advertising/
IAB Europe. "Countries with the largest share of video in digital display advertising spending in Europe in 2022." Chart. July 19, 2023. Statista. Accessed December 02, 2023. https://www.statista.com/statistics/455013/europe-share-of-video-display-advertising/
IAB Europe. (2023). Countries with the largest share of video in digital display advertising spending in Europe in 2022. Statista. Statista Inc.. Accessed: December 02, 2023. https://www.statista.com/statistics/455013/europe-share-of-video-display-advertising/
IAB Europe. "Countries with The Largest Share of Video in Digital Display Advertising Spending in Europe in 2022." Statista, Statista Inc., 19 Jul 2023, https://www.statista.com/statistics/455013/europe-share-of-video-display-advertising/
IAB Europe, Countries with the largest share of video in digital display advertising spending in Europe in 2022 Statista, https://www.statista.com/statistics/455013/europe-share-of-video-display-advertising/ (last visited December 02, 2023)
Countries with the largest share of video in digital display advertising spending in Europe in 2022 [Graph], IAB Europe, July 19, 2023. [Online]. Available: https://www.statista.com/statistics/455013/europe-share-of-video-display-advertising/