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Video share of display ad spend in Europe 2021, by country

Published by Statista Research Department, Jan 10, 2023
In 2021, the European country with the largest share of video in digital display advertising spending was Ukraine, with 58 percent. Two more countries - Italy and the United Kingdom reached shares of over 50 percent, making them "video-first" markets.

Countries with the largest share of video in digital display advertising spending in Europe in 2021

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Release date

June 2022

Region

Europe

Survey time period

2021

Special properties

includes social

Citation formats
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Statistics on " Digital advertising in Europe "

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Statistics on Digital advertising in Europe

Overview

6

Formats

7

Social media

5

Mobile

4

Programmatic

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Marketer insights

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