Video share of display ad spend in Europe 2023, by country

Published by Statista Research Department, Jun 20, 2024
In 2023, the European country with the largest share of video in digital display advertising spending was Ireland, with 56 percent. Five more countries - Serbia, Italy, the United Kingdom, and Bulgaria - reached shares of over 50 percent, making them "video-first" markets.

Countries with the largest share of video in digital display advertising spending in Europe in 2023

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Release date

June 2024

Region

Europe

Survey time period

2023

Special properties

includes social

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Statistics on " Digital advertising in Europe "

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Other statistics that may interest you Digital advertising in Europe

Overview

8

Major players

6

Formats

8

Connected TV (CTV)

5

Social media

8

Programmatic

7

Marketer insights

8

Further related statistics

6

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Topics

Ad-supported video-on-demand market in EuropeVideo streaming in EuropeSubscription video-on-demand services in EuropeTelevision industry in EuropeFilm industry in Europe
Access all statistics starting from $2,388 USD yearly *

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