Frequency of online purchases of beauty products in South Africa 2022
In South Africa, online consumers of beauty and health care products gave insight to their purchase frequency in 2022. The vast majority, at almost 50 percent, purchased their products online once a month, while a quarter of respondents admitted they order beauty items online two or three times a month. Only around six percent of e-shoppers purchase their products via the internet more frequently, placing online orders for beauty and health care goods at least once a week.