Japanese consumers preferred brands when buying fashion items, as revealed in a survey conducted in July 2023. Around 43 percent of respondents stated that they had, to certain degrees, specific brands they settled on during apparel purchases. By contrast, only around one in three respondents denied being loyal to a fixed brand.
Share of shoppers showing preferences for a fixed brand in fashion purchases in Japan as of July 2023
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Mercari. (July 27, 2023). Share of shoppers showing preferences for a fixed brand in fashion purchases in Japan as of July 2023 [Graph]. In Statista. Retrieved October 11, 2024, from https://www.statista.com/statistics/1413312/japan-degree-brand-loyalty-fashion-shopping/
Mercari. "Share of shoppers showing preferences for a fixed brand in fashion purchases in Japan as of July 2023." Chart. July 27, 2023. Statista. Accessed October 11, 2024. https://www.statista.com/statistics/1413312/japan-degree-brand-loyalty-fashion-shopping/
Mercari. (2023). Share of shoppers showing preferences for a fixed brand in fashion purchases in Japan as of July 2023. Statista. Statista Inc.. Accessed: October 11, 2024. https://www.statista.com/statistics/1413312/japan-degree-brand-loyalty-fashion-shopping/
Mercari. "Share of Shoppers Showing Preferences for a Fixed Brand in Fashion Purchases in Japan as of July 2023." Statista, Statista Inc., 27 Jul 2023, https://www.statista.com/statistics/1413312/japan-degree-brand-loyalty-fashion-shopping/
Mercari, Share of shoppers showing preferences for a fixed brand in fashion purchases in Japan as of July 2023 Statista, https://www.statista.com/statistics/1413312/japan-degree-brand-loyalty-fashion-shopping/ (last visited October 11, 2024)
Share of shoppers showing preferences for a fixed brand in fashion purchases in Japan as of July 2023 [Graph], Mercari, July 27, 2023. [Online]. Available: https://www.statista.com/statistics/1413312/japan-degree-brand-loyalty-fashion-shopping/
