Awareness of sustainable fashion in Japan 2023, by age

Awareness of the term "sustainable fashion" in Japan as of October 2023, by age

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Release date

November 2023



Survey time period

October 5 to 8, 2023

Number of respondents

5,000 respondents

Age group

15 years and older

Special properties

only one answer allowed

Method of interview

Online survey

Supplementary notes

Original question: "Among the following terms, to what extent do you know about them? Please choose the applicable answer for each one. - 'Sustainable fashion'."

Sample of each age group:
15 to 19 years: n=260
20 to 29 years: n=532
30 to 39 years: n=627
40 to 49 years: n=827
50 to 59 years: n=758
60 to 69 years: n=718
70 years and older: n=1278

Figures may not add up to 100 percent due to rounding by the source.

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