Most popular sports brands Japan 2020

According to a survey conducted in September 2020 in Japan, Nike was the most popular sports brand, with 42.2 percent of respondents stating it was one of their favorite brands. The most popular Japanese sports brand was Asics at 25.5 percent.


Despite the larger share of popularity of western sports brands, Japanese sports brands are still flourishing in the Japanese market. ASICS Corporation, for example, has gained recognition both in the country and overseas. The company was founded in 1949 as Onitsuka Co., Ltd and developed into its current structure in 1977 with the consolidation of three companies; Onitsuka, GTO, and JELENK. Now headquartered in Hyogo Prefecture, Japan, ASICS focuses on producing sports shoes, sports equipment, and athletic clothes. The company is best known for its innovative technologies for manufacturing training shoes for sports such as running, volleyball, and handball.


Another locally and internationally renowned Japanese sports brand is Mizuno. Mizuno Corporation was established in 1906 and its head office is in Osaka Prefecture, Japan. The products of Mizuno cover a wide range. They include sports equipment, training shoes, and gear for sports such as golf, baseball, and swimming. Also included in its product range are clothes using advanced technologies such as Breath Thermo; a body warming technology to maintain heat.

Sports brands for fashion

In Japan, clothing lines and sports shoes from sports brands are not only essential for sports activities, but also for their fashion. A lot of consumers in Japan wear athletic clothes and shoes in everyday life for the style. Thanks to the revival of fashion trends from the 1990s, the Air max series from Nike, for instance, boasts a high popularity with the young generation across the country.

Most popular sports brands in Japan as of September 2020

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Release date

October 2020



Survey time period

September 28 to 30, 2020

Number of respondents

2,000 respondents

Age group

15-69 years

Special properties

multiple answers possible

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Statistics on "Sports in Japan "

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