According to a survey conducted in September 2023 in Japan, Adidas was the most popular sports brand, with 37.3 percent of respondents stating it was one of their favorite brands. The most popular Japanese sports brand was Asics, with 23.4 percent.
ASICS
Despite the popularity of western sports brands, Japanese sports brands are still enjoying the trust of domestic consumers. ASICS Corporation has gained recognition both in the domestic and overseas sports apparel markets. Headquartered in Hyogo Prefecture, the company is best known for its innovative technologies for manufacturing training shoes for sports such as running, volleyball, and handball.
Sports brands for fashion
In Japan, sportswear and sports shoes have penetrated the casual wear segment of the fashion market. Not limited to sporting activities anymore, consumers wear athletic clothes and shoes in everyday life for the style. Thanks to the relaxation of dress codes and widespread acceptance of the more casual athletic leisure style (athleisure), items like sneakers are more commonly worn for daily activities than for sports, contributing to the success for brands like Adidas and Nike.
Most popular sports brands in Japan as of September 2023
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Mitsubishi UFJ Research and Consulting. (October 30, 2023). Most popular sports brands in Japan as of September 2023 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/735053/japan-popularity-of-sports-brands/
Mitsubishi UFJ Research and Consulting. "Most popular sports brands in Japan as of September 2023." Chart. October 30, 2023. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/735053/japan-popularity-of-sports-brands/
Mitsubishi UFJ Research and Consulting. (2023). Most popular sports brands in Japan as of September 2023. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/735053/japan-popularity-of-sports-brands/
Mitsubishi UFJ Research and Consulting. "Most Popular Sports Brands in Japan as of September 2023." Statista, Statista Inc., 30 Oct 2023, https://www.statista.com/statistics/735053/japan-popularity-of-sports-brands/
Mitsubishi UFJ Research and Consulting, Most popular sports brands in Japan as of September 2023 Statista, https://www.statista.com/statistics/735053/japan-popularity-of-sports-brands/ (last visited September 01, 2024)
Most popular sports brands in Japan as of September 2023 [Graph], Mitsubishi UFJ Research and Consulting, October 30, 2023. [Online]. Available: https://www.statista.com/statistics/735053/japan-popularity-of-sports-brands/