Most popular sports brands Japan 2019

According to a survey conducted in September 2018 in Japan, Nike was the most popular sports brand, with approximately 42 percent of respondents stating it was one of their favorite brands. The most popular Japanese sports brand was Asics with around a 26 percent share of total responses.

ASICS

Despite the larger share of popularity of western sports brands, Japanese sports brands are still flourishing in the Japanese market. ASICS Corporation, for example, has gained recognition both in the country and overseas. The company was founded in 1949 as Onitsuka Co., Ltd and developed into its current structure in 1977 with the consolidation of three companies; Onitsuka, GTO, and JELENK. Now headquartered in Hyogo Prefecture, Japan, ASICS focuses on producing sports shoes, sports equipment, and athletic clothes. The company is best known for its innovative technologies for manufacturing training shoes for sports such as running, volleyball, and handball.

Mizuno

Another locally and internationally renowned Japanese sports brand is Mizuno. Mizuno Corporation was established in 1906 and its head office is in Osaka Prefecture, Japan. The products of Mizuno cover a wide range. They include sports equipment, training shoes, and gear for sports such as golf, baseball, and swimming. Also included in its product range are clothes using advanced technologies such as Breath Thermo; a body warming technology to maintain heat.

Sports brands for fashion

In Japan, clothing lines and sports shoes from sports brands are not only essential for sports activities, but also for their fashion. A lot of consumers in Japan wear athletic clothes and shoes in everyday life for the style. Thanks to the revival of fashion trends from the 1990s, the Air max series from Nike, for instance, boasts a high popularity with the young generation across the country.

Most popular sports brands in Japan as of September 2019

Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

$39 $59 per month *
in the first 12 months
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

October 2019

Region

Japan

Survey time period

September 26 to 27, 2019

Number of respondents

2,000 respondents

Age group

15-69 years

Special properties

multiple answers possible

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Sports in Japan "

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.