Japanese fashion retail market size 2023

In 2023, the retail sales value of the apparel industry in Japan amounted to around 8.4 trillion Japanese yen. The fashion market in Japan is characterized by the predominance of the women's fashion segment, which made up around half of retail sales.

Japanese clothing industry

While Japan is home to large multinational casual wear manufacturers, such as Uniqlo, and Muji, imports mainly from China play a major role in the apparel market. Even though the country reduced its reliance on China as a trading partner in recent years through the diversification of procurement markets, the East Asian country accounts for the majority of clothing imports to the archipelago.

Offline or online channels?

Brick-and-mortar stores remain the main shopping channels of Japanese consumers, with department stores remaining an important point of sale. However, offline retail channels have been recording a continuous decline lately, as online apparel sales are reaching record highs on an annual basis.

Retail sales value of the apparel industry in Japan from 2014 to 2023 (in trillion Japanese yen)

Characteristic	Retail sales value in trillion Japanese yen
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Release date

October 2024

More information

Region

Japan

Survey time period

2014 to 2023

Special properties

market size is based on the retail amount

Supplementary notes

Research targets were apparel manufacturers (overall apparel items, men's, women's, babies' and children's, etc.), retailers (department stores, mass merchandisers, specialty stores, etc.), trading firms, industrial organizations, etc.)

Figures prior to 2018 come from previous reports.
100 Japanese yen equal 0.69 U.S. dollars or 0.62 euros as of October 2024.
Values have been rounded.

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