China's baijiu consumers are overwhelmingly male, according to a survey conducted in July 2022. Only about 20 percent of all baijiu drinkers are female, and most consume it at business banquets.
Distribution of baijiu consumers in China as of July 2022, by gender
Characteristic
Share of baijiu consumers
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iResearch. (November 11, 2022). Distribution of baijiu consumers in China as of July 2022, by gender [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1413947/china-gender-distribution-of-baijiu-consumers/
iResearch. "Distribution of baijiu consumers in China as of July 2022, by gender." Chart. November 11, 2022. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1413947/china-gender-distribution-of-baijiu-consumers/
iResearch. (2022). Distribution of baijiu consumers in China as of July 2022, by gender. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1413947/china-gender-distribution-of-baijiu-consumers/
iResearch. "Distribution of Baijiu Consumers in China as of July 2022, by Gender." Statista, Statista Inc., 11 Nov 2022, https://www.statista.com/statistics/1413947/china-gender-distribution-of-baijiu-consumers/
iResearch, Distribution of baijiu consumers in China as of July 2022, by gender Statista, https://www.statista.com/statistics/1413947/china-gender-distribution-of-baijiu-consumers/ (last visited September 01, 2024)
Distribution of baijiu consumers in China as of July 2022, by gender [Graph], iResearch, November 11, 2022. [Online]. Available: https://www.statista.com/statistics/1413947/china-gender-distribution-of-baijiu-consumers/