Leading decision-making factors in buying baijiu China 2023

Published by
Xin Ou,
Jun 19, 2024

According to a survey conducted in September 2023 in China, around 56 percent of respondents considered the flavor a significant criterion in buying baijiu. About 46.6 percent of respondents said they considered the alcohol content when choosing baijiu.

Most considered factors in purchasing baijiu in China as of September 2023

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Sources

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Release date

December 2023

Region

China

Survey time period

September 2023

Number of respondents

1,400 respondents

Age group

18 years and older

Special properties

multiple answers allowed

Method of interview

Online survey

Supplementary notes

Original survey question: what are the major considerations when buying baijiu?

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