Leading decision-making factors in buying baijiu in China 2022

Published by
Xin Ou,
Feb 23, 2024
According to a survey conducted in 2022 in China, around one-third of respondents considered the alcohol content a significant criterion in buying baijiu. About 27.2 percent of respondents said they considered the brand's popularity when choosing baijiu.

Most considered factors in purchasing baijiu in China as of March 2022

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Release date

May 2022

Region

China

Survey time period

March 2022

Number of respondents

1,952 respondents

Age group

18 years and older

Special properties

up to five answers allowed

Method of interview

Online survey

Supplementary notes

Original survey question: what was the major criteria when you choose baijiu?

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