Adore Beauty: number of active customers by customer type 2023

In financial year 2023, the Adore Beauty Group had around 801 thousand active customers, the largest share of which were returning customers. Nonetheless, the group recorded over 310 thousand new active customers that year. Adore Beauty is an Australian online cosmetics retailer founded in Melbourne, Australia in 1999.

Number of active customers of Adore Beauty Group from financial year 2020 to 2023, by customer type (in 1,000s)

Characteristic	Returning customers	New customers
-	-	-
-	-	-
-	-	-
-	-	-

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Release date

August 2023

More information

Region

Australia

Survey time period

FY 2020 to FY 2023

Supplementary notes

Australia's financial year runs from July 1 to June 30; for example, financial year 2022 starts on July 1, 2021 and ends on June 30, 2022.

Active customers are defined by the source as customers who ordered on the website in the last 12 months.

Returning customers are defined as customers who placed an order in any period prior to FY 2023 and re-purchased in the period.

New customers are defined as customers who placed an order for the first time in FY 2023.

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