Top channels for learning about new products in the U.S. 2023, by generation

Published by
J. G. Navarro,
Sep 25, 2023

As of July 2023, around 23 percent of Gen Z and 21 percent of Millennial social media users surveyed in the United States reported learning about products through social media influencers. Among responding Gen Xers and baby boomers, TV was the leading medium for product discovery, with shares above 20 percent.

Leading channels for learning about new products among adults in the United States as of July 2023, by generation

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Source

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Release date

September 2023

Region

United States

Survey time period

June 21 to July 6, 2023

Number of respondents

3,204 respondents

Age group

18 years and older

Special properties

among Twitter, Facebook, Snapchat, Instagram, TikTok, Twitch, and YouTube users; "other" and "don't know" responses were omitted

Supplementary notes

The source does not specify the survey type or each generation's birth years.

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Statistics on " Advertising and marketing to Generation Z in the United States "

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Advertising and marketing to Generation Z in the United StatesSocial media advertising and marketing in the U.S.Gen Z and media consumption in selected markets in EuropeInstagram advertising and marketingInfluencer marketing in the U.S.
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