Most influential video ad types according to Gen Zers in the U.S. 2023

Video ad types adult members of Generation Z believed had the most influence on what they bought, where they ate and shopped, or the movies and TV shows they watched in the United States as of January 2023

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Release date

February 2023

Region

United States

Survey time period

January 1 and 2, 2023

Number of respondents

23,311 respondents

Age group

18-24 years

Special properties

weighted by U.S. Census

Supplementary notes

Total number of respondents. The source does not specify the number of respondents belonging to Generation Z.
The source does not specify the survey type.
This source phrased the question as follows: "Which one of the following types of video ads do you believe has the most influence on what you buy, where you eat and shop, or the movies / TV shows you watch?"
Missing percentage points to 100 percent are probably due to rounding.

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Statistics on " Advertising and marketing to Generation Z in the United States "

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Demographic profile

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Media consumption

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Internet usage

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News consumption

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Attitudes toward advertising & marketing

8

Brand perception

8

Shopping behavior

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Access all statistics starting from $2,388 USD yearly *

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Access limited to Free Statistics. Premium Statistics are not included.
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For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics
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Professional Account

For teams up to 5 people
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