Japan: perceived trustworthiness of PR posts on social media 2023

According to a survey conducted in Japan in June 2023, more than a third of the respondents thought that promotional postings of influencers, entertainers, and aggregate accounts had a lower trustworthiness compared to normal postings by the same accounts. About a quarter of the respondents stated that their trust in a posting does not change if the PR posting is entertaining or beneficial to them.

Perceived trustworthiness of promotional postings on social media in Japan as of June 2023

Characteristic	Share of respondents
-	-
-	-
-	-
-	-
-	-

Download

Source

Show detailed source information?

Already a member?

Sources

Use Ask Statista Research Service

Release date

July 2023

More information

Region

Japan

Survey time period

June 14, 2023

Number of respondents

1,000*

Age group

15-59 years

Method of interview

Online survey

Supplementary notes

*All respondents had previously stated that they had seen PR postings of influencers, entertainers, or aggregate accounts on social networking services.

Survey question: "Compared to the normal postings of influencers, entertainers, or aggregate accounts that introduce products or services, how do you feel about the trustworthiness of PR postings?"

Citation formats