Canada: number of Facebook users 2017-2023

In 2018, the number of Facebook users in Canada amounted to 23.6 million and is projected to grow to 24.7 million in 2023. The current Facebook usage penetration in Canada is about 64 percent of the population.

Social media in Canada

Social networking is a popular online activity in Canada. Most recently, 68.5 percent of the population accessed social networks via any device on a monthly basis. Unsurprisingly, Facebook was ranked first in terms of popularity among Canadian internet users, with 25 to 34-year-olds constituting the biggest user group.

Mobile social media in Canada

Mobile social media access is also increasingly popular, with mobile websites and social apps generating a significant amount of Canadian social traffic. In March 2019, Facebook generated more than half of mobile social website visits in Canada. The most downloaded social apps in Canada include WhatsApp, Facebook Messenger, Facebook and Pinterest, again highlighting Facebook’s dominance in the Canadian social media market.

Number of Facebook users in Canada from 2017 to 2023

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Release date

February 2019



Survey time period

2017 to 2018

Special properties

internet users who access their Facebook account via any device at least once per month

Supplementary notes

* Forecast

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Statistics on "Social media usage in Canada"

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