Quarterly average online shopper spend on makeup worldwide 2021-2023
In the fourth quarter of 2022, global online makeup shoppers spent more per visit on average than they did over any other quarter during the surveyed time period. That quarter, the average spend per single visit to an online makeup store amounted to 2.69 U.S. dollars. In the second quarter of 2023, the average amount spent per visit on cosmetics e-sites was only 1.91 dollars.