Monthly average short-form and OTT platform use time per person South Korea 2023

Published by
Nina Jobst,
Oct 12, 2023
According to data collected in August 2023, the average usage time of short-form content platforms in South Korea that month was 46 hours and 29 minutes. In comparison, over-the-top (OTT) video platforms accumulated an average usage time per person of nine hours and 14 minutes.

Average monthly short-form platform and OTT platform usage time per person in South Korea as of August 2023

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Release date

September 2023

Region

South Korea

Survey time period

August 2023

Number of respondents

36,880 Android users and 14,320 iOS users

Supplementary notes

Short-form content platforms included here are YouTube, TikTok, and Instagram.
OTT platforms included here are Netflix, Wavve, Tving, Disney Plus, Watcha, and Coupang Play.

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Online video market in South KoreaInternet usage in South KoreaGame industry in South Korea Smartphone usage in South KoreaSubscription video-on-demand (SVOD) in the Asia-Pacific region
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