In Italy, the TV channel with the highest total stream duration amount was the first channel of the Italian national broadcaster Canale 5, with nearly five million hours from September 26 to October 2, 2021. Second came Rai 1 owned by mass media company Rai. In terms of number of streams, Mediaset's channel Canale 5 registered the highest volume being streamed over 61 million times in same period.
Video display modes
As far as video content is concerned, the live mode dwarfed the on demand one. Over the week from September 19 to 25, the streaming of live videos lasted on average around 11 minutes, while the average stream duration of on demand videos was roughly 5.5 minutes. A similar ratio was registered in the weeks prior.
Online video audience
The interest for up-to-date news regarding coronavirus (COVID-19) drove the already increasing consumption of online video. News media outlets, especially newspapers’ websites, experienced a significant growth in their online audience over March 2020. The unique users of La7 TV channel, for example, increased from two million in February 2020 to over four million as of mid-March 2020.
Total stream duration in Italy from September 26 to October 2, 2021, by TV channel
(in 1,000 hours)
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Auditel. (October 4, 2021). Total stream duration in Italy from September 26 to October 2, 2021, by TV channel (in 1,000 hours) [Graph]. In Statista. Retrieved January 22, 2022, from https://www.statista.com/statistics/1051819/total-stream-duration-by-channel-in-italy/
Auditel. "Total stream duration in Italy from September 26 to October 2, 2021, by TV channel (in 1,000 hours)." Chart. October 4, 2021. Statista. Accessed January 22, 2022. https://www.statista.com/statistics/1051819/total-stream-duration-by-channel-in-italy/
Auditel. (2021). Total stream duration in Italy from September 26 to October 2, 2021, by TV channel (in 1,000 hours). Statista. Statista Inc.. Accessed: January 22, 2022. https://www.statista.com/statistics/1051819/total-stream-duration-by-channel-in-italy/
Auditel. "Total Stream Duration in Italy from September 26 to October 2, 2021, by Tv Channel (in 1,000 Hours)." Statista, Statista Inc., 4 Oct 2021, https://www.statista.com/statistics/1051819/total-stream-duration-by-channel-in-italy/
Auditel, Total stream duration in Italy from September 26 to October 2, 2021, by TV channel (in 1,000 hours) Statista, https://www.statista.com/statistics/1051819/total-stream-duration-by-channel-in-italy/ (last visited January 22, 2022)
