Total stream duration in Italy weekly 2022, by channel

In Italy, the TV channel with the highest total stream duration amount was the first channel of the Italian national broadcaster Canale 5, with nearly five million hours from July 17 to 23, 2022. Second came Rai 1 owned by mass media company Rai. In terms of number of streams, Mediaset's channel Canale 5 registered the highest volume being streamed over 45 million times in same period.

Video display modes

As far as video content is concerned, the live mode dwarfed the on-demand one. Over a week in mid-June of 2022, the streaming of live videos lasted on average around 11 minutes and 30 seconds, while the average stream duration of on-demand videos was roughly six minutes. A similar ratio was registered in the weeks prior.

Online video audience

The interest for up-to-date news regarding coronavirus (COVID-19) drove the already increasing consumption of online video. News media outlets, especially newspapers’ websites, experienced a significant growth in their online audience over March 2020. The unique users of La7 TV channel, for example, increased from two million in February 2020 to over four million as of mid-March 2020.