Amazon serves as a product search engine for many online shoppers. Consumers belonging to the greatest generation and aged over 75 years were the most eager to do so, with 41 percent of them reporting this purchase behavior. Amazon was an essential touchpoint of pre-purchase customer journey for 39 percent of shoppers aged between 58 and 74 years old.
Share of consumers searching for products on Amazon before a purchase in 2023, by age
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PwC. (June 26, 2023). Share of consumers searching for products on Amazon before a purchase in 2023, by age [Graph]. In Statista. Retrieved May 06, 2024, from https://www.statista.com/statistics/1422356/product-search-on-amazon-by-age/
PwC. "Share of consumers searching for products on Amazon before a purchase in 2023, by age ." Chart. June 26, 2023. Statista. Accessed May 06, 2024. https://www.statista.com/statistics/1422356/product-search-on-amazon-by-age/
PwC. (2023). Share of consumers searching for products on Amazon before a purchase in 2023, by age . Statista. Statista Inc.. Accessed: May 06, 2024. https://www.statista.com/statistics/1422356/product-search-on-amazon-by-age/
PwC. "Share of Consumers Searching for Products on Amazon before a Purchase in 2023, by Age ." Statista, Statista Inc., 26 Jun 2023, https://www.statista.com/statistics/1422356/product-search-on-amazon-by-age/
PwC, Share of consumers searching for products on Amazon before a purchase in 2023, by age Statista, https://www.statista.com/statistics/1422356/product-search-on-amazon-by-age/ (last visited May 06, 2024)
Share of consumers searching for products on Amazon before a purchase in 2023, by age [Graph], PwC, June 26, 2023. [Online]. Available: https://www.statista.com/statistics/1422356/product-search-on-amazon-by-age/