Cross-border B2C e-commerce revenue in Europe 2020, by country

In 2020, the UK was the country with the biggest cross-over B2C e-commerce market. Its revenue amounted to 33 billion euros if transactions of travel services are excluded. Germany followed with 27 billion euros, while France ranked third with a cross-over e-commerce revenue of 20 billion euros.

European cross-border e-commerce from China

The cross-border e-commerce purchases from Chinese retailers were remarkable. In 2020, it was reported that more than 60 percent of consumers living in Poland, Hungary, Latvia, and Lithuania have bought physical goods from Chinese online retailers over the previous three months. In turn, 31 percent of individuals have made cross-border purchases from EU sellers in 2020.

Cross-border platforms

Cross-border shopping is popular outside Europe, too. A global survey from October 2020 revealed that more than 25 percent of the shoppers in 40 countries have made their most recent cross-border purchases from the e-commerce giant Amazon. AliExpress followed with 19 percent and eBay with 11 percent of preferences, respectively.