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E-commerce usage rate in the European Union 2009-2017, by country
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E-commerce usage rate in the European Union 2009-2017, by country
Share of e-commerce users in the European Union from 2009 to 2017, by country
This statistic presents the share of e-commerce users (individuals who ordered goods or services for private purposes within three month prior to the survey) in the European Union from 2009 to 2017. In 2017, 33 percent of Polish consumers had made an online purchase.
Share of e-commerce users in the European Union from 2009 to 2017, by country
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Description
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More information
This statistic presents the share of e-commerce users (individuals who ordered goods or services for private purposes within three month prior to the survey) in the European Union from 2009 to 2017. In 2017, 33 percent of Polish consumers had made an online purchase.
Show more- Show sources information
- Show publisher information
- Release date
- November 2018
- Region
- EU
- Survey time period
- 2009 to 2017
- Age group
- 16-74 years
- Special properties
- individuals who had purchased goods or services online for private purposes within the last three months
- Supplementary notes
- This indicator includes all private individuals aged 16 to 74 years. Financial investments are excluded.
Source
- Show sources information
- Show publisher information
- Release date
- November 2018
More information
- Region
- EU
- Survey time period
- 2009 to 2017
- Age group
- 16-74 years
- Special properties
- individuals who had purchased goods or services online for private purposes within the last three months
- Supplementary notes
- This indicator includes all private individuals aged 16 to 74 years. Financial investments are excluded.
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Statistics on "E-commerce in Europe"
- Overview
The most important statistics
- Retail e-commerce sales as share of retail trade in selected countries from 2014 to 2017Online share of retail trade in selected countries 2014-2017
- E-commerce revenue share of companies in Europe in 2017, by countryOnline commerce revenue share of companies in Europe 2017, by country
- Average annual spending per capita for online shopping in Europe from 2015 to 2018, by country (in euros**)E-commerce spending per capita in Europe 2015-2018, by country
- Share of e-commerce users in the European Union from 2009 to 2017, by countryE-commerce usage rate in the European Union 2009-2017, by country
- Year-on-year increase in online retail sales in selected European countries from 2013 to 2017Year-on-year increase in B2C online sales in selected European countries 2013-2017
- Share of individuals using the internet to sell goods or services in the European Union (EU 28) from 2007 to 2017Online C2C e-commerce penetration in the European Union 2007-2017
- Austria and Switzerland
The most important statistics
- Share of gross annual online retail revenue in total retail revenue in Austria from 2006 to 2017Gross annual online retail revenue share in total retail revenue Austria 2006-2017
- Ranking of the leading online shops in Austria in 2017, by revenue (in million euros)Revenue of the leading online shops in Austria 2017
- Online shopping penetration rate in Austria from 2003 to 2017Share of online shoppers in Austria 2003-2017
- Revenue of the online commerce and mail order business in Switzerland from 2008 to 2017 (in billion Swiss francs)Revenue of the online commerce and mail order business in Switzerland 2008-2017
- Market volume of online retail and mail order commerce in Switzerland from 2014 to 2017, by category (in million Swiss francs)Revenue of online retail and mail order business in Switzerland 2014-17, by category
- Ranking of the leading online shops in Switzerland in 2015, by revenue (in million Swiss francs)Revenue of the leading online shops in Switzerland 2015
- Benelux countries
The most important statistics
- B2C e-commerce revenue in the Netherlands from 2012 to 2015, with a forecast for 2016 and 2017 (in billion euros)E-commerce revenue in the Netherlands 2012-2017
- Average revenue per online shopper in the Netherlands from 2012 to 2016 (in euros)E-commerce revenue per online shopper in the Netherlands 2012-2016
- Quarterly online expenditure value in the Netherlands from 1st quarter 2014 to 2nd quarter 2018 (in billion euros)Online expenditure quarterly in the Netherlands 2014-2018
- Average spending per capita for online shopping in the Netherlands from 2012 to 2017 (in euros)E-commerce spending per capita in the Netherlands 2012-2017
- Distribution of online shopping expenditure in the Netherlands from 2015 to 2018Distribution of online shopping expenditure in the Netherlands 2015-2018
- Share of population that had made an online purchase in the prior 12 months in Belgium between 2011 and 2018*Digital buyer penetration in Belgium 2011-2018
- How frequently do you buy something via the Internet (for personal purposes)?Frequency of online purchases in Belgium 2011-2018
- Distribution of online shopping frequency in the Netherlands from 2015 to 2018Online shopping frequency in the Netherlands 2015-2018
- France
The most important statistics
- Annual revenue of e-commerce in France from 2005 to 2016 (in billion euros)E-commerce revenue in France 2005-2016
- Average revenue per online shopper in France from 2012 to 2016 (in euros)E-commerce revenue per online shopper in France 2012-2016
- Average spending per capita for online shopping in France from 2012 to 2017 (in euros)E-commerce spending per capita in France 2012-2017
- Annual revenue of distance selling in France from 2005 to 2015 (in billion euros)*Distance selling revenue in France 2005-2015
- Share of e-commerce among distance selling revenue in France from 2005 to 2014E-commerce share of distance selling revenue in France 2005-2014
- Which of the following methods do you prefer to use when you pay for a product you've bought online?Most popular payment methods for online purchases in France 2017-2018
- Germany
The most important statistics
- Revenues in online retail in Germany from 2012 to 2017* (in billion euros)Revenues in online retail in Germany 2012-2017
- E-commerce revenue from trade goods in Germany from 2000 to 2018 (in billion euros)Online trade goods revenues in Germany 2000-2018
- Revenue share of the leading 10 online shops in the total e-commerce revenue in Germany from 2008 to 2017E-commerce revenue share of the leading 10 online shops in Germany 2008-2017
- Revenue in the distance selling and internet retail sector in Germany from 2009 to 2020* (in million euros)Distance selling and internet retail revenue in Germany 2009-2020
- Italy
The most important statistics
- Italy: retail e-commerce revenue forecast from 2017 to 2023 (in billion U.S. dollars)Total retail e-commerce revenue in Italy 2017-2023
- E-commerce revenue forecast in Italy from 2017 to 2023, by segment (in billion U.S. dollars)E-commerce revenue in Italy 2017-2023, by segment
- Number of Toys, Hobby & DIY e-commerce users in Italy from 2017 to 2023, by segment (in millions)Toys, Hobby & DIY e-commerce user in Italy 2017-2023
- Average revenue per online shopper in Italy from 2012 to 2016 (in euros)E-commerce revenue per online shopper in Italy 2012-2016
- Average spending per capita for online shopping in Italy from 2012 to 2017 (in euros)E-commerce spending per capita in Italy 2012-2017
- Share of European online shoppers who purchased online from internet shops based in Italy in 2018, by countryShare of European customers of online shops in Italy 2018, by country
- Which of the following methods do you prefer to use when you pay for a product you've bought online?Most popular payment methods for online purchases in Italy 2017-2018
- Nordic countries
The most important statistics
- B2C e-commerce revenue in Sweden from 2012 to 2017 (in billion euros)E-commerce revenue in Sweden 2012-2017
- Average revenue per online shopper in Sweden from 2012 to 2016 (in euros)E-commerce revenue per online shopper in Sweden 2012-2016
- Average spending per capita for online shopping in Sweden from 2012 to 2017 (in euros)E-commerce spending per capita in Sweden 2012-2017
- Share of online shoppers in selected European countries who purchased online from Nordic online shops in 2018, by countryShare of European customers of online shops in Nordic countries 2018, by country
- Most popular payment methods for online purchases in the Nordic countries in 2018Most preferred payment methods for online purchases in Nordic countries 2018
- Poland
The most important statistics
- B2C e-commerce revenue in Poland from 2012 to 2017 (in billion euros)E-commerce revenue in Poland 2012-2017
- Average revenue per online shopper in Poland from 2012 to 2016 (in euros)E-commerce revenue per online shopper in Poland 2012-2016
- Average spending per capita for online shopping in Poland from 2012 to 2017 (in euros)E-commerce spending per capita in Poland 2012-2017
- Most recently online purchased product categories in Poland in 2015Poland: most popular online shopping categories 2015
- Share of European online shoppers who purchased online from internet shops based in Poland in 2018, by countryShare of European customers of online shops in Poland 2018, by country
- Which of the following methods do you prefer to use when you pay for a product you've bought online?Most popular payment methods for online purchases in Poland 2017-2018
- Spain
The most important statistics
- B2C e-commerce revenue in Spain from 2012 to 2017 (in billion euros)E-commerce revenue in Spain 2012-2017
- Number of e-commerce users in Spain from 2017 to 2023 (in millions)Online retail users in Spain 2017-2023
- Average revenue per online shopper in Spain from 2012 to 2016 (in euros)E-commerce revenue per online shopper in Spain 2012-2016
- Average spending per capita for online shopping in Spain from 2012 to 2017 (in euros)E-commerce spending per capita in Spain 2012-2017
- E-commerce revenue forecast in Spain from 2017 to 2023, by segment (in billion U.S. dollars)E-commerce revenue in Spain 2017-2023, by segment
- Share of European online shoppers who purchased online from internet shops based in Spain in 2018, by countryShare of European customers of online shops in Spain 2018, by country
- Which of the following methods do you prefer to use when you pay for a product you've bought online?Most popular payment methods for online purchases in Spain 2017-2018
- United Kingdom
The most important statistics
- B2C e-commerce revenue in Great Britain from 2012 to 2017 (in billion euros)E-commerce revenue in Great Britain 2012-2017
- E-commerce revenue forecast in the United Kingdom from 2017 to 2023, by segment (in billion U.S. dollars)E-commerce revenue in the United Kingdom 2017-2023, by segment
- Number of e-commerce users in the United Kingdom from 2017 to 2023 (in millions)Online retail users in the United Kingdom 2017-2023
- Average revenue per online shopper in Great Britain from 2012 to 2016 (in euros)E-commerce revenue per online shopper in Great Britain 2012-2016
- Average spending per capita for online shopping in Great Britain from 2012 to 2017 (in euros)E-commerce spending per capita in Great Britain 2012-2017
- Share of European online shoppers who purchased online from internet shops based in the United Kingdom (UK) in 2018, by countryShare of European customers of online shops in the UK 2018, by country
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Reasons for social commerce use by consumers in Asia-Pacific 2017 by age group
- Italy: farmers ‘opinion on information tools supporting their business 2015
- Leading B2C e-commerce retailers in China in 2011, ranked by number of users
- Leading B2C e-commerce retailers in China in 2013, ranked by number of visits
- Growth rate of online shoppers in China up to 2015
- Type of online purchases by individuals in the Netherlands 2018, by origin
- Leading products purchased online in Sweden 2018, by category
- Online purchase share in Canada 2016, by age
- Monthly online shopping frequency in Denmark 2018
- Online retail visitors in the U.S. as of July 2012, by gender
- Leading products purchased online in Denmark 2018, by category
- Online payment methods used in Denmark 2013-2018
- Enjoyment of online shopping in the United Kingdom (UK) in 2012, by age
- Share of European enterprises using RFID technology in 2014 and 2017, by country
- Instant messenger usage rate South Korea 2017, by device
- Regular usage of online applications in Germany 2016, by age group
- Private cultural center usage rate South Korea 2018, by age group
- Cloud service user penetration in South Korea 2012-2018
Studies
- E-commerce worldwide
- E-commerce in China
- E-commerce in the United States
- Holiday season e-commerce in the United States
- E-commerce in Canada
- E-commerce in Italy
- E-commerce in Poland
- E-commerce in Indonesia
- E-commerce in Colombia
- E-commerce in Latin America
- E-commerce in Germany
- Fashion e-commerce in the United States
- E-commerce in Chile
- E-commerce in Mexico
- E-commerce in Brazil
Statistics on "E-commerce in Europe"
- Retail e-commerce sales as share of retail trade in selected countries from 2014 to 2017
- E-commerce revenue share of companies in Europe in 2017, by country
- Average annual spending per capita for online shopping in Europe from 2015 to 2018, by country (in euros**)
- Share of e-commerce users in the European Union from 2009 to 2017, by country
- Year-on-year increase in online retail sales in selected European countries from 2013 to 2017
- Share of individuals using the internet to sell goods or services in the European Union (EU 28) from 2007 to 2017
- Share of gross annual online retail revenue in total retail revenue in Austria from 2006 to 2017
- Ranking of the leading online shops in Austria in 2017, by revenue (in million euros)
- Online shopping penetration rate in Austria from 2003 to 2017
- Revenue of the online commerce and mail order business in Switzerland from 2008 to 2017 (in billion Swiss francs)
- Market volume of online retail and mail order commerce in Switzerland from 2014 to 2017, by category (in million Swiss francs)
- Ranking of the leading online shops in Switzerland in 2015, by revenue (in million Swiss francs)
- B2C e-commerce revenue in the Netherlands from 2012 to 2015, with a forecast for 2016 and 2017 (in billion euros)
- Average revenue per online shopper in the Netherlands from 2012 to 2016 (in euros)
- Quarterly online expenditure value in the Netherlands from 1st quarter 2014 to 2nd quarter 2018 (in billion euros)
- Average spending per capita for online shopping in the Netherlands from 2012 to 2017 (in euros)
- Distribution of online shopping expenditure in the Netherlands from 2015 to 2018
- Share of population that had made an online purchase in the prior 12 months in Belgium between 2011 and 2018*
- How frequently do you buy something via the Internet (for personal purposes)?
- Distribution of online shopping frequency in the Netherlands from 2015 to 2018
- Most recently online purchased product categories in Belgium in 2015
- Share of cross-border online shopping expenditure in European countries by consumers in the Netherlands in 2016, by country
- Which of the following methods do you prefer to use when you pay for a product you have bought online?
- Which of the following methods do you prefer to use when you pay for a product you have bought online?
- Annual revenue of e-commerce in France from 2005 to 2016 (in billion euros)
- Average revenue per online shopper in France from 2012 to 2016 (in euros)
- Average spending per capita for online shopping in France from 2012 to 2017 (in euros)
- Annual revenue of distance selling in France from 2005 to 2015 (in billion euros)*
- Share of e-commerce among distance selling revenue in France from 2005 to 2014
- Which of the following methods do you prefer to use when you pay for a product you've bought online?
- Revenues in online retail in Germany from 2012 to 2017* (in billion euros)
- E-commerce revenue from trade goods in Germany from 2000 to 2018 (in billion euros)
- Revenue share of the leading 10 online shops in the total e-commerce revenue in Germany from 2008 to 2017
- Revenue in the distance selling and internet retail sector in Germany from 2009 to 2020* (in million euros)
- Italy: retail e-commerce revenue forecast from 2017 to 2023 (in billion U.S. dollars)
- E-commerce revenue forecast in Italy from 2017 to 2023, by segment (in billion U.S. dollars)
- Number of Toys, Hobby & DIY e-commerce users in Italy from 2017 to 2023, by segment (in millions)
- Average revenue per online shopper in Italy from 2012 to 2016 (in euros)
- Average spending per capita for online shopping in Italy from 2012 to 2017 (in euros)
- Share of European online shoppers who purchased online from internet shops based in Italy in 2018, by country
- Which of the following methods do you prefer to use when you pay for a product you've bought online?
- B2C e-commerce revenue in Sweden from 2012 to 2017 (in billion euros)
- Average revenue per online shopper in Sweden from 2012 to 2016 (in euros)
- Average spending per capita for online shopping in Sweden from 2012 to 2017 (in euros)
- Share of online shoppers in selected European countries who purchased online from Nordic online shops in 2018, by country
- Most popular payment methods for online purchases in the Nordic countries in 2018
- B2C e-commerce revenue in Poland from 2012 to 2017 (in billion euros)
- Average revenue per online shopper in Poland from 2012 to 2016 (in euros)
- Average spending per capita for online shopping in Poland from 2012 to 2017 (in euros)
- Most recently online purchased product categories in Poland in 2015
- Share of European online shoppers who purchased online from internet shops based in Poland in 2018, by country
- Which of the following methods do you prefer to use when you pay for a product you've bought online?
- B2C e-commerce revenue in Spain from 2012 to 2017 (in billion euros)
- Number of e-commerce users in Spain from 2017 to 2023 (in millions)
- Average revenue per online shopper in Spain from 2012 to 2016 (in euros)
- Average spending per capita for online shopping in Spain from 2012 to 2017 (in euros)
- E-commerce revenue forecast in Spain from 2017 to 2023, by segment (in billion U.S. dollars)
- Share of European online shoppers who purchased online from internet shops based in Spain in 2018, by country
- Which of the following methods do you prefer to use when you pay for a product you've bought online?
- B2C e-commerce revenue in Great Britain from 2012 to 2017 (in billion euros)
- E-commerce revenue forecast in the United Kingdom from 2017 to 2023, by segment (in billion U.S. dollars)
- Number of e-commerce users in the United Kingdom from 2017 to 2023 (in millions)
- Average revenue per online shopper in Great Britain from 2012 to 2016 (in euros)
- Average spending per capita for online shopping in Great Britain from 2012 to 2017 (in euros)
- Share of European online shoppers who purchased online from internet shops based in the United Kingdom (UK) in 2018, by country
- Reasons for social commerce usage by consumers across Asia-Pacific in 2017, by age group
- How much do you agree with the following statements concerning the information tools you use to support your organization/business strategy?*
- Leading B2C e-commerce retailers in China in 2011, ranked by number of users (in millions)
- Leading B2C e-commerce retailers in China in March 2013, ranked by number of visits (in millions)
- Growth rate of online shoppers in China from 2007 to 2015 (compared to the previous year)
- Type of online purchases by individuals in the Netherlands in 2018, by buyer's origin
- Leading products purchased online in Sweden in 2018, by category
- Share of online purchases made in Canada as of March 2016, by age group
- How many times have you bought something on the internet in the last month?
- Composition of online retail visitors in the United States as of July 2012, by gender
- Leading products purchased online in Denmark in 2018, by category
- How did you pay for your latest online purchase?
- Do you agree or disagree with the statement: "I enjoy shopping online"? (by age)
- Share of European enterprises* using radio frequency identification (RFID) technology in 2014 and 2017, by country
- Instant messenger usage rate in South Korea in 2017, by type of device
- Which online applications do you use at least once a week?
- Usage rate of private cultural centers in South Korea in 2018, by age group
- Cloud service user penetration rate in South Korea from 2012 to 2018
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