Italy: reasons not to shop during Black Friday 2023

According to the results of a survey conducted in 2023 among Italian consumers, nearly 40 percent of respondents who had previously stated that they did not intend to shop during Black Friday 2023, said that their main reason for not doing so was that they did not believe Black Friday is really an occasion that saves consumers money. About 26 percent of participants said that they wanted to limit their expenses.

Reasons not to shop during Black Friday in Italy in 2023

Characteristic	Share of respondents
I do not believe it is an occasion to save money	37%
I do not know if I will need anything	36%
I intend to limit my expenses	26%
I need to save money and avoid extra expenses	22%

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Release date

November 2023

More information

Region

Italy

Survey time period

October 5 to 15, 2023

Number of respondents

2,007*

Age group

18-64 years

Supplementary notes

* The total number of participants in the survey amounted to about 2,007 and included people who had shopped online at least once in the previous 6 months.

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