E-shoppers of cosmetics, beauty, or wellness products in Italy 2022, by age group

Published by Daniela Coppola, Dec 18, 2023
In 2022, online shoppers aged 35 to 44 years were the biggest consumer base of cosmetics, beauty, or wellness products in Italy, with 28 percent of them purchasing this type of product online. Consumers aged 25 to 34 years followed with 26.9 percent.

Share of individuals purchasing cosmetics, beauty, or wellness products online in Italy in 2022, by age group

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Release date

December 2023

Region

Italy

Survey time period

2022

Age group

14 years and older

Special properties

individuals who purchased online in the 3 months prior to survey

Supplementary notes

Date of release is date of access.

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Statistics on " E-commerce in Italy "

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Market overview

6

E-commerce adoption

5

Segments

6

Leading platforms

5

Shopping & payment

8

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