Top social sites for beauty e-commerce in the UK 2023, by purchase intent clicks

Published by
L. Yltävä,
Nov 9, 2024
TikTok ranked as the leading social media platform driving beauty shoppers to retailer sites in the United Kingdom in 2023. Based on purchase intent clicks, TikTok accounted for a share of 44.4 percent, outranking Instagram, which had a share of 27 percent.

Leading social media platforms for beauty e-commerce in the United Kingdom (UK) in 2023, by purchase intent clicks

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Source

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Release date

January 2024

Region

United Kingdom

Survey time period

January 1 to November 16, 2023

Supplementary notes

The source defines purchase intent clicks as the amount of times a consumer has clicked through to a minimum of one retailer during one session.

Date of release is the date of access.

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Statistics on " Beauty and personal care e-commerce in the United Kingdom (UK) "

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Other statistics that may interest you Beauty and personal care e-commerce in the United Kingdom (UK)

Overview

5

Leading retailers

8

Online shoppers

7

Online traffic

8

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Topics

Beauty and personal care e-commerce in the UKE-commerce in the United Kingdom (UK)Beauty and personal care e-commerce in FranceBeauty and personal care e-commerce worldwideFragrance e-commerce
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