In cahoots with Boots
Popular high-street brands are among the brands that dominate the e-commerce market. With thousands of retail stores across the UK and a successful digital adaptation, Boots is one example of an omnichannel retailer. Founded in 1849, the company specializes in pharmaceuticals, healthcare, and cosmetics. In November 2023, a whopping 18 million users visited Boots' online store, along with over 315,000 app downloads. According to a recent survey in the UK, Boots ranked as the most popular online health and beauty store among shoppers.Other well-performing online stores are Superdrug and Cult Beauty. Superdrug is a retail company with a strong web presence. After Boots, the company was the country's most used beauty and health online shop in 2023. Cult Beauty, a part of THG plc, is a pure player. However, only around a quarter of consumers used the brand that year.
