Share of UK shoppers purchasing health and beauty online or in-store 2019-2023

Published by
Dominique Petruzzi,
Jan 30, 2024
According to survey findings, UK shoppers' purchases of health and beauty products online and in-store changed gradually between July 2019 and December 2023. The share of shoppers purchasing such products via in-store channels generally declined during the observed period, going from 63 percent to 53 percent in December 2023.

Share of consumers who purchased health and beauty products online or in-store in the United Kingdom from July 2019 to December 2023

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Release date

November 2023

Region

United Kingdom

Survey time period

July 2019 to December 2023

Number of respondents

Between 1,974 and 2,042

Age group

18 years and older

Special properties

UK shoppers per wave

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Do you do the majority of your shopping in each of the following areas online, or in-store? 'Health & beauty products'"
Date of release is date of consultation.

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