As of May 2023, product interaction data were the most commonly collected data points, with 94 over the 100 analyzed apps reporting to collect such data. User ID and crash data were collected by by 93 and 92 apps over 100, respectively. Over the 10 leading shopping apps hosted on the Apple App Store, the totality collected precise location, physical address, and payment info.
Number of leading mobile iOS apps within selected categories collecting data points worldwide as of May 2023, by type
iOS apps only, analysis of 100 apps across 10 app categories
Supplementary notes
According to the source: "The App Store lists 32 unique data points that can be collected across 12 unique data point categories."
The source defines "data-hungry" apps:"if they collect more than the avg. data points and use the majority (>90%) of data to track the user, or the majority of collected data points are linked to user identity."
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
SurfShark. (December 27, 2023). Number of leading mobile iOS apps within selected categories collecting data points worldwide as of May 2023, by type [Graph]. In Statista. Retrieved December 12, 2024, from https://www.statista.com/statistics/1440894/ios-apps-in-selected-category-collecting-data/
SurfShark. "Number of leading mobile iOS apps within selected categories collecting data points worldwide as of May 2023, by type." Chart. December 27, 2023. Statista. Accessed December 12, 2024. https://www.statista.com/statistics/1440894/ios-apps-in-selected-category-collecting-data/
SurfShark. (2023). Number of leading mobile iOS apps within selected categories collecting data points worldwide as of May 2023, by type. Statista. Statista Inc.. Accessed: December 12, 2024. https://www.statista.com/statistics/1440894/ios-apps-in-selected-category-collecting-data/
SurfShark. "Number of Leading Mobile Ios Apps within Selected Categories Collecting Data Points Worldwide as of May 2023, by Type." Statista, Statista Inc., 27 Dec 2023, https://www.statista.com/statistics/1440894/ios-apps-in-selected-category-collecting-data/
SurfShark, Number of leading mobile iOS apps within selected categories collecting data points worldwide as of May 2023, by type Statista, https://www.statista.com/statistics/1440894/ios-apps-in-selected-category-collecting-data/ (last visited December 12, 2024)
Number of leading mobile iOS apps within selected categories collecting data points worldwide as of May 2023, by type [Graph], SurfShark, December 27, 2023. [Online]. Available: https://www.statista.com/statistics/1440894/ios-apps-in-selected-category-collecting-data/