What organizations can do to build trust when it comes to customer data 2023

Published by
Alexandra Borgeaud,
Feb 20, 2024
In 2023, consumer views and views from organizations differed somewhat with regard to building and maintaining trust when it came to customer data. Almost 40 percent of consumers wanted organizations to provide clear information on data use, whereas the organizational view on this matter was just 21 percent. The closest that these two views came to agreeing was regarding compliance with privacy laws, where there was a four percent difference in opinions.

What organizations can do to build and maintain trust when it comes to customer data worldwide in 2023

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Release date

January 2024

Region

Worldwide

Survey time period

2023

Special properties

2,600 security and privacy professionals

Supplementary notes

Respondents were from Australia, Brazil, China, France Germany, India, Italy, Japan, Mexico, the United Kingdom, and the United States.

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Overview

6

Marketers' perspective

7

Effectiveness

4

Customers' perspective

5

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