The majority of Japanese consumers were willing to pay more for agricultural products from eco-friendly production, as revealed in a survey conducted in October 2023. The largest share, 26.6 percent of respondents, stated that they would pay up to 20 percent more for agricultural produce from production methods with reduced uses of pesticides or fertilizers or reduced production of greenhouse gases.
Share of consumers willing to pay more for agricultural produce from eco-friendly production in Japan as of October 2023
answers were collected by mail or online; respondents were Japanese nationals
Method of interview
Questionnaire
Supplementary notes
Original question: "Would you want to buy agricultural products that were produced with environmentally friendly production methods, even if they are more expensive?" Only one answer was allowed."
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Cabinet Office Japan. (January 26, 2024). Share of consumers willing to pay more for agricultural produce from eco-friendly production in Japan as of October 2023 [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/1450757/japan-willingness-to-pay-eco-friendly-produce/
Cabinet Office Japan. "Share of consumers willing to pay more for agricultural produce from eco-friendly production in Japan as of October 2023." Chart. January 26, 2024. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/1450757/japan-willingness-to-pay-eco-friendly-produce/
Cabinet Office Japan. (2024). Share of consumers willing to pay more for agricultural produce from eco-friendly production in Japan as of October 2023. Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/1450757/japan-willingness-to-pay-eco-friendly-produce/
Cabinet Office Japan. "Share of Consumers Willing to Pay More for Agricultural Produce from Eco-friendly Production in Japan as of October 2023." Statista, Statista Inc., 26 Jan 2024, https://www.statista.com/statistics/1450757/japan-willingness-to-pay-eco-friendly-produce/
Cabinet Office Japan, Share of consumers willing to pay more for agricultural produce from eco-friendly production in Japan as of October 2023 Statista, https://www.statista.com/statistics/1450757/japan-willingness-to-pay-eco-friendly-produce/ (last visited December 04, 2024)
Share of consumers willing to pay more for agricultural produce from eco-friendly production in Japan as of October 2023 [Graph], Cabinet Office Japan, January 26, 2024. [Online]. Available: https://www.statista.com/statistics/1450757/japan-willingness-to-pay-eco-friendly-produce/
