The uncertainty of which agricultural produce was from environmentally friendly production was the leading reason why Japanese consumers shied away from conscious purchases, according to a survey conducted in October 2023 in Japan. Financial aspects related to the lack of affordability followed, with 32.3 percent of respondents stating that the prices were at a level that is not easy to purchase.
Leading reasons for not buying agricultural produce from eco-friendly production in Japan as of October 2023
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Share of respondents
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answers were collected by mail or online; respondents were Japanese nationals
Method of interview
Questionnaire
Supplementary notes
Original question: "Regarding purchases of agricultural produce produced with environmentally friendly methods, what are your reasons for never having bought them or for not intending to buy them in the future?"
Respondents who never bought such products before but would in the future, who bought them before but would not buy them again in the future, and who bought them before and had no purchase intention in the future.
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Cabinet Office Japan. (January 26, 2024). Leading reasons for not buying agricultural produce from eco-friendly production in Japan as of October 2023 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1450773/japan-reason-against-buy-eco-friendly-produce/
Cabinet Office Japan. "Leading reasons for not buying agricultural produce from eco-friendly production in Japan as of October 2023." Chart. January 26, 2024. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1450773/japan-reason-against-buy-eco-friendly-produce/
Cabinet Office Japan. (2024). Leading reasons for not buying agricultural produce from eco-friendly production in Japan as of October 2023. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1450773/japan-reason-against-buy-eco-friendly-produce/
Cabinet Office Japan. "Leading Reasons for Not Buying Agricultural Produce from Eco-friendly Production in Japan as of October 2023." Statista, Statista Inc., 26 Jan 2024, https://www.statista.com/statistics/1450773/japan-reason-against-buy-eco-friendly-produce/
Cabinet Office Japan, Leading reasons for not buying agricultural produce from eco-friendly production in Japan as of October 2023 Statista, https://www.statista.com/statistics/1450773/japan-reason-against-buy-eco-friendly-produce/ (last visited September 01, 2024)
Leading reasons for not buying agricultural produce from eco-friendly production in Japan as of October 2023 [Graph], Cabinet Office Japan, January 26, 2024. [Online]. Available: https://www.statista.com/statistics/1450773/japan-reason-against-buy-eco-friendly-produce/
