MENA: most creative advertising campaigns 2022

In 2022, the most creative advertising campaign was "The Elections Edition" by An-Nahar, scoring 30.8 points. In Lebanon, ballots weren't being printed due to an alleged shortage of paper and ink, and the target audience took to social media to comment freely on the situation in the country. An-Nahar newspaper donated a day's worth of paper and ink to the government's printing associate, placed a QR code at empty news stands, and created an online edition which people could find using the QR code, resulting in 12 million U.S. dollars in earned media and high awareness levels.

Most creative advertising campaigns in MENA in 2022 (index score)

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Release date

February 2024

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Region

MENA

Survey time period

2022

Supplementary notes

The source provides the following information about the methodology: "The WARC Effective 100 is a ranking of the world’s most awarded campaigns and companies for effectiveness. It compiles the results of award shows that ran the year prior to its publication (e.g. the 2023 rankings reflect the results of award shows that ran in 2022)."
The release date is the date of access.

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