Australia: AI in B2C e-commerce businesses by integration stage 2023

According to a 2023 conducted survey, around 19 percent of business-to-consumer (B2C) organizations in Australia had already implemented artificial intelligence (AI) technologies in their e-commerce operations. Only eight percent of Australian B2C e-commerce businesses expressed no intentions to use AI in their operations, with the remaining businesses in the evaluation or experimentation stages.

Stages of artificial intelligence (AI) integration in business-to-consumer (B2C) e-commerce organizations in Australia in 2023

Characteristic	Share of businesses
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Release date

February 2024

More information

Region

Australia

Survey time period

October 6 to November 8, 2023

Number of respondents

54*

Supplementary notes

*Survey across 2,700 commerce leaders across North America, Asia-Pacific, South America, and Europe. Australian commerce leaders accounted for four percent of the total respondents. 50 percent of commerce leaders were in the B2C category.

Buying activity was collected from websites operating on Salesforce Commerce Cloud. To qualify for inclusion, a digital commerce site must have conducted transactions throughout the analysis period (Q4 2022 through Q3 2023) and met a monthly minimum visit and order threshold.

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