Japan: ratio of B2C online retail 2022

The business-to-consumer (B2C) e-commerce market in Japan accounted for around 9.1 percent of commercial transactions for physical goods in 2022, an increase from about 3.9 percent in 2013. Even though the domestic B2C e-commerce market grew steadily in size in the last decade, offline retail remains the main sales channel.

Business-to-consumer (B2C) e-commerce ratio within overall commercial physical goods transactions in Japan from 2013 to 2022

Characteristic	Ratio of commercial transactions
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Release date

August 2023

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Region

Japan

Survey time period

2013 to 2022

Supplementary notes

The e-commerce ratio refers to the ratio of the e-commerce market scale to the total amount of overall commercial transactions. According to the source, the subjects for calculating the e-commerce ratio for B-to-C and B-to-B e-commerce are selected respectively from merchandising businesses and business types except “others” in an industrial classification system.

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