B2C online retail market size in Japan 2022, by sector
In 2022, physical goods made up more than half of the business-to-consumer (B2C) e-commerce market value in Japan, with 14 trillion Japanese yen. Digital goods like electronic media and online games reached an online commerce market size of around 6.2 trillion yen, with an upward trend boosted by the digitalization of physical media and the recovery of travel services.
