Adoption of video streaming India 2023, by age group
A consumer sentiment survey also measuring media consumption habits conducted in December 2023 revealed that video streaming services were the most popular among the youth of India, with 25 percent of 18 to 25-year-old being avid consumers. This was closely followed by consumers aged 26 to 35 years. On average, young Indian consumers spent 96 minutes per day on video-on-demand platforms as opposed to 60 minutes on television,
