Level of knowledge of Slow Fashion in Italy 2019

In a survey conducted in 2019, the term "Slow Fashion" was not very known among Italians. More specifically, the share of respondents who never heard of "Slow Fashion" before added up to 65 percent.

Have you ever heard the term "Slow Fashion", a movement to buy less clothes for better quality?

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Source

In cooperation with
YouGov Italy
Release date

November 2019

Region

Italy

Survey time period

October 24-25, 2019

Number of respondents

1,010 respondents

Age group

18 years and older

Method of interview

Online survey

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