In 2019, most respondents in Italy declared to buy their clothes at "fast fashion" stores. More specifically, the share of people purchasing in such stores added up to 64 percent. Furthermore, about 12 percent of consumers involved in the survey affirmed to choose ethical brands, whereas eight percent of interviewees preferred second hand shops.
As of 2019, most Italian consumers stated to buy clothes mainly during sales season, while the share of people who usually purchased clothes throughout the year was much lower.
Generally speaking, where do you prefer buying clothes (on and offline)?
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YouGov Italy. (November 19, 2019). Generally speaking, where do you prefer buying clothes (on and offline)? [Graph]. In Statista. Retrieved July 16, 2020, from https://www.statista.com/statistics/1098938/preferred-clothing-purchase-channels-in-italy/
YouGov Italy. "Generally speaking, where do you prefer buying clothes (on and offline)?." Chart. November 19, 2019. Statista. Accessed July 16, 2020. https://www.statista.com/statistics/1098938/preferred-clothing-purchase-channels-in-italy/
YouGov Italy. (2019). Generally speaking, where do you prefer buying clothes (on and offline)?. Statista. Statista Inc.. Accessed: July 16, 2020. https://www.statista.com/statistics/1098938/preferred-clothing-purchase-channels-in-italy/
YouGov Italy. "Generally Speaking, Where Do You Prefer Buying Clothes (on and Offline)?." Statista, Statista Inc., 19 Nov 2019, https://www.statista.com/statistics/1098938/preferred-clothing-purchase-channels-in-italy/
YouGov Italy, Generally speaking, where do you prefer buying clothes (on and offline)? Statista, https://www.statista.com/statistics/1098938/preferred-clothing-purchase-channels-in-italy/ (last visited July 16, 2020)
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