Preferred clothing purchase channels in Italy 2019

In 2019, most respondents in Italy declared to buy their clothes at "fast fashion" stores. More specifically, the share of people purchasing in such stores added up to 64 percent. Furthermore, about 12 percent of consumers involved in the survey affirmed to choose ethical brands, whereas eight percent of interviewees preferred second hand shops.
As of 2019, most Italian consumers stated to buy clothes mainly during sales season, while the share of people who usually purchased clothes throughout the year was much lower.

Generally speaking, where do you prefer buying clothes (on and offline)?

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Source

In cooperation with
YouGov Italy
Release date

November 2019

Region

Italy

Survey time period

October 24-25, 2019

Number of respondents

1,010 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

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Statistics on "Sustainable fashion consumption in Italy"

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