Willingness to pay more for sustainable food and drinks packaging in India in 2023
According to a survey in September 2023 about consumer spending on sustainable food products in India, 38 percent of the respondents were willing to pay 10 percent more for sustainably packaged food and drinks than conventionally packaged food products. On the other hand, four percent of respondents were willing to pay more than 100 percent for sustainably packaged food and beverages.
