A beverage touted as much for its health benefits as its tastiness, it remains a natural beverage companion to a healthy breakfast. The drink is known for its high vitamin C content, often cited as key in staving off illness.
A recently popular “juicing” trend may be cutting into bottled juice sales revenue. Many consumers, often considering health benefits over price, choose to purchase fruit directly and make their own juices at home using a juicing machine, or alternatively purchase fresh-pressed juice from a vendor. This habit can be time-consuming, messy, and expensive. Traditional orange juice producers promoting healthy, natural, and organic brands stand to benefit as health-conscious consumers tire of the daily juicing hassle.
Tropicana, Simply Orange, Florida’s Natural, and Minute Maid are leaders of the bottled orange juice industry. Each brand has its own distinct orange flavor, potentially derived from the addition a “flavor pack” to the juice during production. This addition ensures taste consistency regardless of season or source of oranges. Again, an increasingly health-conscious consumer population is wary of such additions. Producing a natural, healthy orange juice consumers can trust is the key to accessing this demographic.