U.S. orange juice consumption 2008/09-2019/20

In 2019/20, an estimated 530,000 metric tons of orange juice (at 65 degrees brix) was consumed domestically in the United States. Over the last ten marketing years, domestic orange juice consumption has decreased substantially in the country.

Per capita consumption of juice

In general, per capita consumption of juice in the United States has also gone down in recent years. In 2018, Americans consumed just under six gallons of juice. Seven years earlier, the average U.S. consumer drank closer to eight gallons.

Leading brands of refrigerated orange juice

There are many brands of refrigerated orange juice to be found on the competitive American market, including Simply Orange, Florida’s Natural, and Minute Maid Premium. The leading brand in terms of sales, however, was Tropicana Pure Premium in 2019. This particular beverage generated approximately 200 million U.S. dollars’ worth of sales that year. Tropicana Products, Inc. is a subsidiary of a multinational company by the name of PepsiCo. With a global net revenue of around 67 billion U.S. dollars in 2019, PepsiCo was one of the largest food and beverage companies in the world that year.

Orange juice domestic consumption in the United States from 2008/09 to 2019/20

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Source

Release date

January 2020

Region

United States

Survey time period

2008/09 to 2019/20

Supplementary notes

*Degrees Brix (symbol °Bx) is the sugar content of an aqueous solution. One degree Brix is 1 gram of sucrose in 100 grams of solution and represents the strength of the solution as percentage by weight.
For 2007/08 and after, one metric ton of 65 degrees brix equals 344.8 gallons at 42 degrees brix and 1,392.6 gallons at single strength equivalent.
Split years refer to the harvest and marketing period, which corresponds roughly to October-September in the Northern Hemisphere.
**Forecast as of January 2020.

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