Sales share of the leading foundation brands in the U.S. 2019

Published by
Dominique Petruzzi,
Feb 2, 2022
In 2019, the foundation brand, L'Oréal True Match had a sales share of 3.7 percent in the United States. The CoverGirl Plus Olay Simply Ageless foundation brand generated a sales share of 6.1 percent.

Sales share of the leading foundation brands in the United States in 2019*

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Release date

August 2019

Region

United States

Survey time period

52 weeks ended June 16, 2019

Supplementary notes

* Total U.S. sales across total U.S. multi-outlet (supermarkets, drug stores, mass market retailers, military commissaries and select club and dollar retail chains) for the 52 weeks ended June 16, 2019.
"Sales" refers to the dollar value of sales.

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