In 2019, the foundation brand, L'Oréal True Match had a sales share of 3.7 percent in the United States. The CoverGirl Plus Olay Simply Ageless foundation brand generated a sales share of 6.1 percent.
Sales share of the leading foundation brands in the United States in 2019*
* Total U.S. sales across total U.S. multi-outlet (supermarkets, drug stores, mass market retailers, military commissaries and select club and dollar retail chains) for the 52 weeks ended June 16, 2019.
"Sales" refers to the dollar value of sales.
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Drug Store News. (August 26, 2019). Sales share of the leading foundation brands in the United States in 2019* [Graph]. In Statista. Retrieved May 24, 2022, from https://www.statista.com/statistics/194817/share-of-us-foundation-sales-in-2013-by-brand/
Drug Store News. "Sales share of the leading foundation brands in the United States in 2019*." Chart. August 26, 2019. Statista. Accessed May 24, 2022. https://www.statista.com/statistics/194817/share-of-us-foundation-sales-in-2013-by-brand/
Drug Store News. (2019). Sales share of the leading foundation brands in the United States in 2019*. Statista. Statista Inc.. Accessed: May 24, 2022. https://www.statista.com/statistics/194817/share-of-us-foundation-sales-in-2013-by-brand/
Drug Store News. "Sales Share of The Leading Foundation Brands in The United States in 2019*." Statista, Statista Inc., 26 Aug 2019, https://www.statista.com/statistics/194817/share-of-us-foundation-sales-in-2013-by-brand/
Drug Store News, Sales share of the leading foundation brands in the United States in 2019* Statista, https://www.statista.com/statistics/194817/share-of-us-foundation-sales-in-2013-by-brand/ (last visited May 24, 2022)
