Leading hair conditioner brands in the U.S. 2019, based on sales

The statistic shows the leading hair conditioner brands in the United States in 2019, based on sales. In that year, OGX hair conditioner brands accounted for sales of 133.1 million U.S. dollars in the United States.

Hair conditioner and hair care in the United States

A hair care product is used to change the texture and appearance of hair, modern hair conditioner was created at the beginning of the twentieth century. Hair care is a multi billion dollar industry in the United States. The hair conditioner sector is dynamic; women are continually looking for affordable products that can help them recreate the looks they see in the media.

Procter & Gamble represents a significant piece of that pie. In 2015, Procter & Gamble was the leading hair conditioner vendor in the United States generating just over 480 million U.S. dollars in sales; 23.6 percent of U.S. total sales through food, drug and mass merchandise outlets for the 52 weeks which ended October 4, 2015.

The hair conditioner and hair care industry in general is aiming to provide astute customer satisfaction by providing products that help people feel good, look good and get more out of life. Consumer consumption and interest in hair products are going beyond traditional cleansing, conditioning and styling. More women are looking for ways to repair and protect hair from damage caused by styling.

The hair conditioner category is going above and beyond the traditional nourishing regimens to provide consumers with exciting products that are on trend. In 2015, the hair conditioner was amongst the United States' top 25 health and beauty care product categories, with sales of more than 2.04 billion U.S. dollars.

The introduction of this new line of nourishing shampoos and conditioners will change the way people care for their hair and is bound to shake up the category.

Leading hair conditioner/cream rinse brands in the United States in 2019, based on sales (in million U.S. dollars)*

Sales in million U.S. dollars
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Sources

Release date

August 2019

Region

United States

Survey time period

52 weeks ended June 16, 2019

Supplementary notes

Total U.S. multi-outlet (supermarkets, drug stores, mass market retailers, military commissaries, and select club and dollar retail chains) for the 52 weeks ended June 16, 2019.

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