Leading foundation brands in the United States in 2016, based on sales (in million U.S. dollars)

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BrandMillion U.S. dollars
Revlon ColorStay57.9
L'Oréal True Match44.9
Cover Girl Clean40.6
Maybelline Fit Me Matte + Poreless31.3
CoverGirl TruBlend30.4
Maybelline Dream Liquid Mousse28.5
Cover Girl and Olay Simply Ageless26
Cover Girl Advanced Radiance24.2
L'Oréal Infallible Pro Matte23.1
Neutrogena Healthy Skin23.1

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Description Source More information
The statistic shows the leading foundation brands in the United States in 2016, based on sales. In that year, L'Oréal True Match was the second leading U.S. foundation brand in the United States with sales of 44.9 million U.S. dollars.
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Release date
August 2016
Region
United States
Survey time period
52 weeks ended May 15, 2016
Supplementary notes
Total U.S. multi-outlet (supermarkets, drug stores, mass market retailers, military commissaries, and select club and dollar retail chains) for the 52 weeks ended May 15, 2016.

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