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Leading foundation brands in the U.S. 2016, based on sales

Leading foundation brands in the United States in 2016, based on sales (in million U.S. dollars)

Leading foundation brands in the U.S. 2016, based on sales

The statistic shows the leading foundation brands in the United States in 2016, based on sales. In that year, L'Oréal True Match was the second leading U.S. foundation brand in the United States with sales of 44.9 million U.S. dollars.

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Brand	Million U.S. dollars
Revlon ColorStay	57.9
L'Oréal True Match	44.9
Cover Girl Clean	40.6
Maybelline Fit Me Matte + Poreless	31.3
CoverGirl TruBlend	30.4
Maybelline Dream Liquid Mousse	28.5
Cover Girl and Olay Simply Ageless	26
Cover Girl Advanced Radiance	24.2
L'Oréal Infallible Pro Matte	23.1
Neutrogena Healthy Skin	23.1

Brand	Million U.S. dollars
Revlon ColorStay	57.9
L'Oréal True Match	44.9
Cover Girl Clean	40.6
Maybelline Fit Me Matte + Poreless	31.3
CoverGirl TruBlend	30.4
Maybelline Dream Liquid Mousse	28.5
Cover Girl and Olay Simply Ageless	26
Cover Girl Advanced Radiance	24.2
L'Oréal Infallible Pro Matte	23.1
Neutrogena Healthy Skin	23.1

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The statistic shows the leading foundation brands in the United States in 2016, based on sales. In that year, L'Oréal True Match was the second leading U.S. foundation brand in the United States with sales of 44.9 million U.S. dollars.

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Release date: August 2016

Region: United States
Survey time period: 52 weeks ended May 15, 2016
Supplementary notes: Total U.S. multi-outlet (supermarkets, drug stores, mass market retailers, military commissaries, and select club and dollar retail chains) for the 52 weeks ended May 15, 2016.

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