In 2020, L'Oreal invested 2.19 billion U.S. dollars in advertising in the United States. The cosmetics and beauty products manufacturer raised their ad investment slightly compared to 2018 and maintained expenses surpassing two billion U.S. dollars.
L'Oreal's advertising spending in the United States from 2009 to 2020
(in billion U.S. dollars)
The figures include measured-media advertising spending and unmeasured spending. Measured media is based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media.
Figures have been rounded.
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Advertising Age. (July 12, 2021). L'Oreal's advertising spending in the United States from 2009 to 2020 (in billion U.S. dollars) [Graph]. In Statista. Retrieved May 18, 2022, from https://www.statista.com/statistics/268202/loreals-advertising-spending-in-the-us/
Advertising Age. "L'Oreal's advertising spending in the United States from 2009 to 2020 (in billion U.S. dollars)." Chart. July 12, 2021. Statista. Accessed May 18, 2022. https://www.statista.com/statistics/268202/loreals-advertising-spending-in-the-us/
Advertising Age. (2021). L'Oreal's advertising spending in the United States from 2009 to 2020 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: May 18, 2022. https://www.statista.com/statistics/268202/loreals-advertising-spending-in-the-us/
Advertising Age. "L'oreal's Advertising Spending in The United States from 2009 to 2020 (in Billion U.S. Dollars)." Statista, Statista Inc., 12 Jul 2021, https://www.statista.com/statistics/268202/loreals-advertising-spending-in-the-us/
Advertising Age, L'Oreal's advertising spending in the United States from 2009 to 2020 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/268202/loreals-advertising-spending-in-the-us/ (last visited May 18, 2022)
