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L'Oreal: advertising spending in the U.S. 2009-2018
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L'Oreal: advertising spending in the U.S. 2009-2018
L'Oreal's advertising spending in the United States from 2009 to 2018 (in billion U.S. dollars)
by A. Guttmann,
last edited
Sep 12, 2019
In 2018, L'Oreal invested 2.14 billion U.S. dollars in advertising in the United States. The cosmetics and beauty products manufacturer lowered their ad investment slightly compared to the previous year but maintained expenses surpassing two billion U.S. dollars.
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by A. Guttmann,
last edited
Sep 12, 2019
In 2018, L'Oreal invested 2.14 billion U.S. dollars in advertising in the United States. The cosmetics and beauty products manufacturer lowered their ad investment slightly compared to the previous year but maintained expenses surpassing two billion U.S. dollars.
- Show sources information
- Show publisher information
- Release date
- June 2019
- Region
- United States
- Survey time period
- 2009 to 2018
- Supplementary notes
-
The figures includes measured-media advertising spending (source: Kantar Media) and unmeasured spending (estimated by Advertising Age). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology. Figures for 2009 to 2013 come from earlier AdAge publications.
Figures have been rounded.
Source
- Show sources information
- Show publisher information
- Release date
- June 2019
More information
- Region
- United States
- Survey time period
- 2009 to 2018
- Supplementary notes
-
The figures includes measured-media advertising spending (source: Kantar Media) and unmeasured spending (estimated by Advertising Age). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology. Figures for 2009 to 2013 come from earlier AdAge publications.
Figures have been rounded.
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Cosmetic brands: L'Oréal
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Statistics on "Cosmetic brands: L'Oréal"
- Overview
The most important statistics
- Brand value of the leading 10 cosmetic brands worldwide in 2019 (in million U.S. dollars)Brand value of the leading 10 cosmetic brands worldwide 2019
- Value of leading brands belonging to L'Oréal worldwide in 2016 (in million U.S. dollars)Value of leading L'Oréal brands worldwide 2016
- Leading beauty brands with the most followers on Facebook as of July 2019 (in millions)Facebook: number of followers of popular beauty brands 2019
- Leading foundation brands in the United States in 2018, based on sales (in million U.S. dollars)Leading foundation brands in the U.S. 2018, based on sales
- Leading eyebrow makeup brands in the United States in 2018, based on sales (in million U.S. dollars)Leading U.S. eyebrow makeup brands in the U.S. 2018, based on sales
- Leading hair conditioner brands in the United States in 2018, based on sales (in million U.S. dollars)Leading hair conditioner brands in the U.S. 2018, based on sales
- Leading shampoo brands in the United States as of 2018, based on sales (in million U.S. dollars)Sales of the leading shampoo brands in the U.S. 2018
- Advertising expenditures
The most important statistics
- Advertising spending of selected personal care brands in the United States in 2017 (in million U.S. dollars)Ad spend of selected personal care brands in the U.S. 2017
- L'Oréal's advertising and promotion expenses worldwide from 2007 to 2018 (in billion euros)L'Oréal: ad spend worldwide 2007-2018
- L'Oreal's advertising spending in the United States from 2009 to 2018 (in billion U.S. dollars)L'Oreal: advertising spending in the U.S. 2009-2018
- Advertising spending of Maybelline New York in the United States from 2011 to 2017 (in million U.S. dollars)Maybelline New York: ad spend in the U.S. 2011-2017
- Advertising spending of Garnier in the United States from 2011 to 2017 (in million U.S. dollars)Garnier: ad spend in the U.S. 2011-2017
- Advertising spending of leading Hispanic media advertisers in the United States in 2016 (in million U.S. dollars)Largest Hispanic media advertisers 2016
- Leading magazine advertisers in the United States in 2017, by ad spend (in million U.S. dollars)Largest magazine advertisers in the U.S. 2017
- Distribution of retail cosmetics advertising support in the United States from February 2015 to February 2016, by categoryRetail cosmetics ad support in the U.S. 2015-2016, by category
- Consumer behavior
The most important statistics
- Average annual expenditure on hair care products per consumer unit in the United States from 2007 to 2018 (in U.S. dollars)*U.S. household expenditure on hair care products 2007-2018
- Average annual expenditure on cosmetics, perfume and bath preparation products per consumer unit in the United States from 2007 to 2018 (in U.S. dollars)*U.S. household expenditure on cosmetics, perfume and bath products 2007-2018
- Average annual expenditure of affluent households in the United States on cosmetics, perfume, and bath preparations from 2013 to 2016Expenditure of affluent U.S. households on cosmetics, perfume, bath preparations
- Women's yearly expenditure on face make-up products in the United States as of May 2017Women's yearly face make-up expenditure in the U.S. 2017
- U.S. population: Which brands of foundation / concealer make-up do you use most?Brands of foundation / cleaner make-up used in the U.S. 2019
- U.S. population: Which brands of blusher / bronzer do you use?Brands of blusher or bronzer used in the U.S. 2019
- U.S. population: Which brands of nail polish / nail care do you use most often?Brands of nail polish and nail care products used in the U.S. 2019
- U.S. population: Which brands of lipstick and lip gloss do you use most often?Brands of lipstick and lip gloss used in the U.S. 2019
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- L'Oréal Paris: ad spend in the U.S. 2011-2017
- L'Oreal: ad spend in Canada 2012-2013
- Mexico: L'Oreal ad spend 2015-2017
- Global production share of L'Oréal's cosmetic branch 2012-2018, by geographic zone
- R&D spending of L'Oréal worldwide 2009-2018
- Sales share of L'Oréal's global cosmetic branch 2011-2018, by geographic zone
- Consolidated sales of L'Oréal's global cosmetic branch 2018, by business segment
- L'Oreal's market share worldwide 2016, by region
- L'Oréal S.A. - worldwide revenue by division from 2012-2018
- Brands bought by men when shopping in France 2016
- L'Oreal Canada magazine ad spend in Canada 2011-2014
- Advertising spending of Revlon Inc. worldwide 2014-2018
- Global Nu Skin advertising spending 2014-2018
- Global advertising costs of L'Occitane 2016-2019
- L'Oréal's shareholder structure worldwide 2014-2016
- Sales value of L'Oreal España S.A. 2013-2015
- Number of L'Oréal's filed patents worldwide 2012-2017
- Brazil: color cosmetics market share of L'Oréal 2015-2016
- U.S. cleaning products, cosmetics, and toiletries: ad spend to sales ratio 2011-2015
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Statistics on "Cosmetic brands: L'Oréal"
- Brand value of the leading 10 cosmetic brands worldwide in 2019 (in million U.S. dollars)
- Value of leading brands belonging to L'Oréal worldwide in 2016 (in million U.S. dollars)
- Leading beauty brands with the most followers on Facebook as of July 2019 (in millions)
- Leading foundation brands in the United States in 2018, based on sales (in million U.S. dollars)
- Leading eyebrow makeup brands in the United States in 2018, based on sales (in million U.S. dollars)
- Leading hair conditioner brands in the United States in 2018, based on sales (in million U.S. dollars)
- Leading shampoo brands in the United States as of 2018, based on sales (in million U.S. dollars)
- Advertising spending of selected personal care brands in the United States in 2017 (in million U.S. dollars)
- L'Oréal's advertising and promotion expenses worldwide from 2007 to 2018 (in billion euros)
- L'Oreal's advertising spending in the United States from 2009 to 2018 (in billion U.S. dollars)
- Advertising spending of Maybelline New York in the United States from 2011 to 2017 (in million U.S. dollars)
- Advertising spending of Garnier in the United States from 2011 to 2017 (in million U.S. dollars)
- Advertising spending of leading Hispanic media advertisers in the United States in 2016 (in million U.S. dollars)
- Leading magazine advertisers in the United States in 2017, by ad spend (in million U.S. dollars)
- Distribution of retail cosmetics advertising support in the United States from February 2015 to February 2016, by category
- Average annual expenditure on hair care products per consumer unit in the United States from 2007 to 2018 (in U.S. dollars)*
- Average annual expenditure on cosmetics, perfume and bath preparation products per consumer unit in the United States from 2007 to 2018 (in U.S. dollars)*
- Average annual expenditure of affluent households in the United States on cosmetics, perfume, and bath preparations from 2013 to 2016
- Women's yearly expenditure on face make-up products in the United States as of May 2017
- U.S. population: Which brands of foundation / concealer make-up do you use most?
- U.S. population: Which brands of blusher / bronzer do you use?
- U.S. population: Which brands of nail polish / nail care do you use most often?
- U.S. population: Which brands of lipstick and lip gloss do you use most often?
- U.S. population: Which brands of mascara do you use most often?
- U.S. population: Which brands of shampoo do you use most often?
- U.S. population: Which brands of hair conditioner / treatment do you use?
- U.S. population: Which brands of hair coloring products do you use most often?
- Men's hair care and styling brands used by male consumers in the United States as of June 2017
- Advertising spending of L'Oréal Paris in the United States from 2011 to 2017 (in million U.S. dollars)
- L'Oreal Group advertising spending in Canada in 2012 and 2013 (in million Canadian dollars)
- Advertising spending of L'Oreal in Mexico from 2015 to 2017 (in million Mexican peso)
- Production share of L'Oréal's cosmetic branch worldwide in 2012 and 2018, by geographic zone
- Research and development (R&D) expenditure of L'Oréal worldwide from 2009 to 2018 (in million euros)
- Consolidated sales share of L'Oréal's cosmetic branch worldwide from 2011 to 2018, by geographic zone
- Consolidated sales of L'Oréal's cosmetic branch worldwide from 2010 to 2018, by business segment (in million euros)
- L'Oreal's market share worldwide in 2016, by region*
- L'Oréal S.A. - worldwide revenue by division from 2012 to 2018 (in million euros)
- Ranking of the most bought brands by men when shopping in France in 2016
- L'Oreal Canada magazine advertising spending in Canada from 2011 to 2014 (in million Canadian dollars)
- Advertising spending of Revlon Inc. worldwide from 2014 to 2018 (in million U.S. dollars)
- Advertising spending of Nu Skin worldwide from 2014 to 2018 (in million U.S. dollars)
- Advertising spending of L'Occitane en Provence worldwide from 2016 to 2019 (in million euros)
- Distribution of L'Oréal shares worldwide from 2014 to 2016, by group of shareholders
- Annual sales value of the company L'Oreal España S.A. from 2013 to 2015 (in million euros)
- Number of patents filed by L'Oréal worldwide from 2012 to 2017
- Market share of The L'Oréal Group in the color cosmetics retail market in Brazil in 2015 and 2016
- Advertising spending as percent of sales in the soap, detergents, and cleaning preparations; perfumes, cosmetics, and other toilet preparations industry in the United States from 2011 to 2015
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