Largest magazine advertisers in the U.S. 2018

Procter & Gamble ranked second in a ranking of 2018 leading magazine advertisers in the United States, having spent 444 million U.S. dollars on ads in magazines. L'Oreal took the first spot that year, with magazine ad spend of 690 million U.S. dollars.

Leading magazine advertisers in the United States in 2018, by ad spend

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Sources

Release date

June 2019

Region

United States

Survey time period

2018

Special properties

measured media only; includes consumer magazines, Sunday magazines, local maagzines, Spanish-language magazines and business-to-business magazines

Supplementary notes

The figures include measured-media advertising spending (source: Kantar Media). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising).
The figures do not include unmeasured spending, such as direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.

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Statistics on "Cosmetic brands: L'Oréal"

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