U.S.: brands of foundation and cleaner make-up used 2020

This statistic shows the brands of foundation / concealer make-up used most often in the United States in 2020. The data has been calculated by Statista based on the United Nations data and Simmons National Consumer Survey (NHCS). According to this statistic, 25.18 million women in the U.S. used Cover Girl in 2020.

U.S. population: Which brands of foundation / concealer make-up do you use most?

Characteristic	Number of consumers in millions
Cover Girl	25.18
Maybelline	17.37
Clinique	14.26
L'Oreal	14.17
Revlon	11.56
M.A.C.	10.33
Almay	9.19
Mary Kay	8.76
Estee Lauder	8.39
Neutrogena	7.89
Lancome	7.25
Avon	7.05
Olay	6.09
Wet 'N' Wild	5.69
Physicians Formula	3.03
Rimmel	2.8
Chanel	2.51
Bobbi Brown	2.27
Smashbox	2.19
Elizabeth Arden	2.12
Milani	1.92
Fashion Fair	1.87
Origins	0.93
Prestige	0.62
Other Brands	28.83

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Release date

November 2020

More information

Region

United States

Survey time period

2020

Special properties

Women only.

Supplementary notes

* The figures presented reflect the respective population in the United States. Statista calculated the figures based on the U.S. Census data and Simmons National Consumer Survey (NHCS).

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