Leading beauty brands with the most followers on Facebook as of May 2017 (in millions)

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Brand fans in millions
L'Oréal Paris27.21
Dove27.12
NIVEA19.98
Avon18.33
MAC Cosmetics17.44
Eisenberg Paris17.35
Pampers17.23
Sunsilk16.48
Garnier14.28
O Boticário12.36

© Statista 2017

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Description Source More information
This statistic gives information on the most popular beauty brands on Facebook, ranked by number of followers on the social network. As of May 2017, personal care brand Dove was ranked second with close to 27.12 million Facebook followers. Nivea was ranked third with 19.98 million followers.
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Release date
May 2017
In cooperation with:
Socialbakers
Region
Worldwide
Survey time period
May 2017
Supplementary notes
Incl. hygiene brands.

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