As of January 2021, personal care brand Bath & Body Works was ranked first with roughly 10.27 million Facebook followers. Risqué ranked second with 7.09 million followers on the social media platform.
Leading beauty brands with the most followers on Facebook as of March 2021 (in millions)
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Statistics on Beauty and personal care e-commerce in the United States
Overview
7
- Premium Statistic U.S. personal care e-retail revenue 2017-2025
- Premium Statistic U.S. health and personal care e-retail growth 2018-2025
- Premium Statistic Beauty, health, personal & household Care e-retail share in the U.S. 2017-2025
- Premium Statistic U.S. cosmetics and beauty retail e-commerce sales 2021-2026
- Premium Statistic Consumer Price Index of personal care products in the U.S. 2000-2022
- Premium Statistic Online and mail-order sales of drugs, health and beauty aids in the U.S. 2003-2021
- Basic Statistic E-commerce sales of U.S. electronic shopping and mail-order houses 2021
Category benchmarks
5
- Premium Statistic E-commerce revenue in the United States 2022, by segment
- Premium Statistic U.S. retail e-commerce sales CAGR 2017-2027, by product category
- Premium Statistic U.S. e-commerce annual sales growth 2022, by product category
- Premium Statistic Online share of total U.S. retail sales in 2021, by product category
- Basic Statistic Most purchased product categories on social media in the U.S. 2021
Leading brands
5
- Premium Statistic E-commerce websites where buyers start online beauty shopping in the U.S. 2022
- Premium Statistic Most visited U.S. beauty retailer websites based on monthly visits 2022
- Premium Statistic Most downloaded beauty apps in the U.S. 2021
- Premium Statistic United States: Top 10 Personal Care online stores
- Basic Statistic United States: Top 5 Beauty online stores
Brand engagement
4
Social media content
4
Shopping behavior
7
- Premium Statistic Never-tried products as share of online beauty purchases in the U.S. 2022
- Premium Statistic Online beauty shoppers who read ratings and reviews in the U.S. 2022
- Premium Statistic Online beauty shoppers who read ratings and reviews in the U.S. 2022, by generation
- Premium Statistic Average monthly spend on online beauty products in the U.S. 2022
- Premium Statistic Pandemic impact on online beauty shopping in the U.S. 2022, by income
- Premium Statistic Pandemic impact on online beauty shopping in the U.S. 2021-2022
- Premium Statistic Consumers in North America buying health and beauty items all or mostly online 2022
Mobile users
4
- Premium Statistic Beauty shoppers' mobile audience share in the U.S. 2022, by income
- Premium Statistic Beauty shoppers' mobile audience share in the U.S. 2022, by device
- Premium Statistic Beauty shoppers' mobile audience share in the U.S. 2022, by gender
- Premium Statistic Beauty shoppers' mobile audience share in the U.S. 2022, by age
Further related statistics
20
- Most-followed beauty brands on Twitter 2018
- Top ten beauty brands on Facebook in South Korea 2020, by number of fans
- Instagram: most popular beauty brands 2021, by user engagement
- Instagram: most-engaged beauty and fashion brands 2017
- Facebook: most popular beauty brands 2016, by video views
- Leading beauty brands on Facebook India 2020, by number of fans
- Beverage companies with the highest number of Facebook followers worldwide as of 2019
- Tasks performed using electronic devices worldwide 2015
- Reasons for purchasing products online instead of in-store worldwide 2014
- Attractiveness of a brand's social media page to consumers worldwide 2014
- Bolivia: leading Bolivian Twitter accounts 2020
- YouTube: most popular beauty brand channels 2015
- Dominican Republic: main beauty digital advertisers 2019
- Uruguay: main beauty digital advertisers 2019
- Facebook: most popular beauty brands 2021, by user engagement
- Costa Rica: main beauty digital advertisers 2019
- Leading cosmetic brands on Tokpedia Indonesia 2020, by number of items sold
- Leading health & beauty brands ranked by BrandIndex in the United Kingdom (UK) 2019
- Leading sources for cosmetics information among consumers in China in 2020
- Reasons for not buying an item endorsed by an influencer Vietnam 2020
Further Content: You might find this interesting as well
Statistics
- Most-followed beauty brands on Twitter 2018
- Top ten beauty brands on Facebook in South Korea 2020, by number of fans
- Instagram: most popular beauty brands 2021, by user engagement
- Instagram: most-engaged beauty and fashion brands 2017
- Facebook: most popular beauty brands 2016, by video views
- Leading beauty brands on Facebook India 2020, by number of fans
- Beverage companies with the highest number of Facebook followers worldwide as of 2019
- Tasks performed using electronic devices worldwide 2015
- Reasons for purchasing products online instead of in-store worldwide 2014
- Attractiveness of a brand's social media page to consumers worldwide 2014
- Bolivia: leading Bolivian Twitter accounts 2020
- YouTube: most popular beauty brand channels 2015
- Dominican Republic: main beauty digital advertisers 2019
- Uruguay: main beauty digital advertisers 2019
- Facebook: most popular beauty brands 2021, by user engagement
- Costa Rica: main beauty digital advertisers 2019
- Leading cosmetic brands on Tokpedia Indonesia 2020, by number of items sold
- Leading health & beauty brands ranked by BrandIndex in the United Kingdom (UK) 2019
- Leading sources for cosmetics information among consumers in China in 2020
- Reasons for not buying an item endorsed by an influencer Vietnam 2020
Socialbakers. (March 29, 2021). Leading beauty brands with the most followers on Facebook as of March 2021 (in millions) [Graph]. In Statista. Retrieved March 28, 2023, from https://www.statista.com/statistics/300050/beauty-brands-follower-facebook/
Socialbakers. "Leading beauty brands with the most followers on Facebook as of March 2021 (in millions)." Chart. March 29, 2021. Statista. Accessed March 28, 2023. https://www.statista.com/statistics/300050/beauty-brands-follower-facebook/
Socialbakers. (2021). Leading beauty brands with the most followers on Facebook as of March 2021 (in millions). Statista. Statista Inc.. Accessed: March 28, 2023. https://www.statista.com/statistics/300050/beauty-brands-follower-facebook/
Socialbakers. "Leading Beauty Brands with The Most Followers on Facebook as of March 2021 (in Millions)." Statista, Statista Inc., 29 Mar 2021, https://www.statista.com/statistics/300050/beauty-brands-follower-facebook/
Socialbakers, Leading beauty brands with the most followers on Facebook as of March 2021 (in millions) Statista, https://www.statista.com/statistics/300050/beauty-brands-follower-facebook/ (last visited March 28, 2023)
Leading beauty brands with the most followers on Facebook as of March 2021 (in millions) [Graph], Socialbakers, March 29, 2021. [Online]. Available: https://www.statista.com/statistics/300050/beauty-brands-follower-facebook/