Leading beauty brands with the most followers on Facebook as of March 2018 (in millions)

Facebook: number of followers of popular beauty brands 2018 This statistic gives information on the most popular beauty brands on Facebook, ranked by number of followers on the social network. As of March 2018, personal care brand Bath & Body Works was ranked fourth with close to 8.8 million Facebook followers.
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Brand fans in millions
Eisenberg Paris19.56
O Boticário13.54
MAC Cosmetics12.52
Bath & Body Works8.85
Natura8.71
Risqué7.59
L'Oréal Paris7.35
Avon6.77
Mary Kay Brazil6.5
Pantene Brazil5.14
Brand fans in millions
Eisenberg Paris19.56
O Boticário13.54
MAC Cosmetics12.52
Bath & Body Works8.85
Natura8.71
Risqué7.59
L'Oréal Paris7.35
Avon6.77
Mary Kay Brazil6.5
Pantene Brazil5.14
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Description Source More information
This statistic gives information on the most popular beauty brands on Facebook, ranked by number of followers on the social network. As of March 2018, personal care brand Bath & Body Works was ranked fourth with close to 8.8 million Facebook followers.
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Release date
March 2018
In cooperation with:
Socialbakers
Region
Worldwide
Survey time period
March 2018
Supplementary notes
Incl. hygiene brands.

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