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Facebook: number of followers of popular beauty brands 2017

Leading beauty brands with the most followers on Facebook as of May 2017 (in millions)

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This statistic gives information on the most popular beauty brands on Facebook, ranked by number of followers on the social network. As of May 2017, personal care brand Dove was ranked second with close to 27.12 million Facebook followers. Nivea was ranked third with 19.98 million followers.

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