L'Oréal: ad spend worldwide 2007-2019

The cosmetics giant L'Oréal spent some 9.21 billion Euros on advertising and promotions worldwide in 2019, up from 6.6 billion Euros in 2014.

L'Oréal key facts

L'Oréal is the leading beauty manufacturer worldwide, based on revenue. The company owns dozens of cosmetics brands spanning a variety of different segments, such as Lancôme, Essie, Maybelline, and Clarisonic to name a few. Between 2015 and 2018, L'Oréal had a compound annual growth rate of 4.2 percent. The average CAGR among leading cosmetics companies during that period was 5.9 percent.

L'Oréal consumer behavior

Several of the most popular makeup brands among American women are owned by L'Oréal. A May 2017 survey found that 42 percent of women in the United States frequently use Maybelline New York makeup, while 27 percent use L'Oréal Paris makeup on a regular basis. L'Oréal brands also feature heavily on lists of the most popular luxury makeup brands among American consumers.

L'Oréal's advertising and promotion expenses worldwide from 2007 to 2019

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

March 2020

Region

Worldwide

Survey time period

2007 to 2019

Supplementary notes

Figures have been rounded.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Cosmetic brands: L'Oréal"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.