L'Oréal: ad spend worldwide 2007-2019

The cosmetics giant L'Oréal spent some 9.21 billion Euros on advertising and promotions worldwide in 2019, up from 6.6 billion Euros in 2014.

L'Oréal key facts

L'Oréal is the leading beauty manufacturer worldwide, based on revenue. The company owns dozens of cosmetics brands spanning a variety of different segments, such as Lancôme, Essie, Maybelline, and Clarisonic to name a few. Between 2015 and 2018, L'Oréal had a compound annual growth rate of 4.2 percent. The average CAGR among leading cosmetics companies during that period was 5.9 percent.

L'Oréal consumer behavior

Several of the most popular makeup brands among American women are owned by L'Oréal. A May 2017 survey found that 42 percent of women in the United States frequently use Maybelline New York makeup, while 27 percent use L'Oréal Paris makeup on a regular basis. L'Oréal brands also feature heavily on lists of the most popular luxury makeup brands among American consumers.

L'Oréal's advertising and promotion expenses worldwide from 2007 to 2019

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Release date

March 2020



Survey time period

2007 to 2019

Supplementary notes

Figures have been rounded.

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Statistics on "Cosmetic brands: L'Oréal"

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