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L'Oréal: ad spend worldwide 2007-2018
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L'Oréal: ad spend worldwide 2007-2018
L'Oréal's advertising and promotion expenses worldwide from 2007 to 2018 (in billion euros)
by M. Shahbandeh,
last edited
Aug 9, 2019
The cosmetics giant L'Oréal spent some 8.14 billion Euros on advertising and promotions worldwide in 2018, up from 6.6 billion Euros in 2014.
L'Oréal key facts
L'Oréal is the leading beauty manufacturer worldwide, based on revenue. The company owns dozens of cosmetics brands spanning a variety of different segments, such as Lancôme, Essie, Maybelline, and Clarisonic to name a few. Between 2015 and 2018, L'Oréal had a compound annual growth rate of 4.2 percent. The average CAGR among leading cosmetics companies during that period was 5.9 percent.
L'Oréal consumer behavior
Several of the most popular makeup brands among American women are owned by L'Oréal. A May 2017 survey found that 42 percent of women in the United States frequently use Maybelline New York makeup, while 27 percent use L'Oréal Paris makeup on a regular basis. L'Oréal brands also feature heavily on lists of the most popular luxury makeup brands among American consumers.
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by M. Shahbandeh,
last edited
Aug 9, 2019
The cosmetics giant L'Oréal spent some 8.14 billion Euros on advertising and promotions worldwide in 2018, up from 6.6 billion Euros in 2014.
L'Oréal key facts
L'Oréal is the leading beauty manufacturer worldwide, based on revenue. The company owns dozens of cosmetics brands spanning a variety of different segments, such as Lancôme, Essie, Maybelline, and Clarisonic to name a few. Between 2015 and 2018, L'Oréal had a compound annual growth rate of 4.2 percent. The average CAGR among leading cosmetics companies during that period was 5.9 percent.
L'Oréal consumer behavior
Several of the most popular makeup brands among American women are owned by L'Oréal. A May 2017 survey found that 42 percent of women in the United States frequently use Maybelline New York makeup, while 27 percent use L'Oréal Paris makeup on a regular basis. L'Oréal brands also feature heavily on lists of the most popular luxury makeup brands among American consumers.
- Show sources information
- Show publisher information
- Release date
- March 2019
- Region
- Worldwide
- Survey time period
- 2007 to 2018
- Supplementary notes
- Figures have been rounded.
Source
- Show sources information
- Show publisher information
- Release date
- March 2019
More information
- Region
- Worldwide
- Survey time period
- 2007 to 2018
- Supplementary notes
- Figures have been rounded.
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Statistics on "Cosmetic brands: L'Oréal"
- Overview
The most important statistics
- Brand value of the leading 10 cosmetic brands worldwide in 2019 (in million U.S. dollars)Brand value of the leading 10 cosmetic brands worldwide 2019
- Value of leading brands belonging to L'Oréal worldwide in 2016 (in million U.S. dollars)Value of leading L'Oréal brands worldwide 2016
- Leading beauty brands with the most followers on Facebook as of July 2019 (in millions)Facebook: number of followers of popular beauty brands 2019
- Leading foundation brands in the United States in 2018, based on sales (in million U.S. dollars)Leading foundation brands in the U.S. 2018, based on sales
- Leading eyebrow makeup brands in the United States in 2018, based on sales (in million U.S. dollars)Leading U.S. eyebrow makeup brands in the U.S. 2018, based on sales
- Leading hair conditioner brands in the United States in 2018, based on sales (in million U.S. dollars)Leading hair conditioner brands in the U.S. 2018, based on sales
- Leading shampoo brands in the United States as of 2018, based on sales (in million U.S. dollars)Sales of the leading shampoo brands in the U.S. 2018
- Advertising expenditures
The most important statistics
- Advertising spending of selected personal care brands in the United States in 2017 (in million U.S. dollars)Ad spend of selected personal care brands in the U.S. 2017
- L'Oréal's advertising and promotion expenses worldwide from 2007 to 2018 (in billion euros)L'Oréal: ad spend worldwide 2007-2018
- L'Oreal's advertising spending in the United States from 2009 to 2018 (in billion U.S. dollars)L'Oreal: advertising spending in the U.S. 2009-2018
- Advertising spending of Maybelline New York in the United States from 2011 to 2017 (in million U.S. dollars)Maybelline New York: ad spend in the U.S. 2011-2017
- Advertising spending of Garnier in the United States from 2011 to 2017 (in million U.S. dollars)Garnier: ad spend in the U.S. 2011-2017
- Advertising spending of leading Hispanic media advertisers in the United States in 2016 (in million U.S. dollars)Largest Hispanic media advertisers 2016
- Leading magazine advertisers in the United States in 2017, by ad spend (in million U.S. dollars)Largest magazine advertisers in the U.S. 2017
- Distribution of retail cosmetics advertising support in the United States from February 2015 to February 2016, by categoryRetail cosmetics ad support in the U.S. 2015-2016, by category
- Consumer behavior
The most important statistics
- Average annual expenditure on hair care products per consumer unit in the United States from 2007 to 2018 (in U.S. dollars)*U.S. household expenditure on hair care products 2007-2018
- Average annual expenditure on cosmetics, perfume and bath preparation products per consumer unit in the United States from 2007 to 2018 (in U.S. dollars)*U.S. household expenditure on cosmetics, perfume and bath products 2007-2018
- Average annual expenditure of affluent households in the United States on cosmetics, perfume, and bath preparations from 2013 to 2016Expenditure of affluent U.S. households on cosmetics, perfume, bath preparations
- Women's yearly expenditure on face make-up products in the United States as of May 2017Women's yearly face make-up expenditure in the U.S. 2017
- U.S. population: Which brands of foundation / concealer make-up do you use most?Brands of foundation / cleaner make-up used in the U.S. 2019
- U.S. population: Which brands of blusher / bronzer do you use?Brands of blusher or bronzer used in the U.S. 2019
- U.S. population: Which brands of nail polish / nail care do you use most often?Brands of nail polish and nail care products used in the U.S. 2019
- U.S. population: Which brands of lipstick and lip gloss do you use most often?Brands of lipstick and lip gloss used in the U.S. 2019
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- L'Oreal: ad spend in Canada 2012-2013
- L'Oréal Paris: ad spend in the U.S. 2011-2017
- L'Oréal S.A. - worldwide revenue by division from 2012-2018
- Mexico: L'Oreal ad spend 2015-2017
- L'Oreal's market share worldwide 2016, by region
- Sales share of L'Oréal's global cosmetic branch 2011-2018, by geographic zone
- R&D spending of L'Oréal worldwide 2009-2018
- L'Oreal Canada magazine ad spend in Canada 2011-2014
- Consolidated sales of L'Oréal's global cosmetic branch 2018, by business segment
- Global production share of L'Oréal's cosmetic branch 2012-2018, by geographic zone
- Brands bought by men when shopping in France 2016
- Charity outdoor advertising expenditure in the UK 2007-2016
- Procter & Gamble global advertising spending 2015-2017
- Charity direct mail advertising expenditure in the UK 2007-2016
- Share of L'Oreal in the beauty and personal care market in India 2010-2015
- Digital advertising spending share of total media ad spending Philippines 2015-2020
- Magazines sales in Canada 2009-2013
- Brazil: color cosmetics market share of L'Oréal 2015-2016
- Leading U.S. muscle support device brands 2015, by sales share
Studies
- Cosmetic brands: L'Oréal
- L'Oréal
- L'Oréal - Annual Report 2018
- L'Oréal - Annual Report 2017
- L'Oréal - Annual Report 2016
- L'Oréal - Annual Report 2015
- Cosmetic brands: Unilever
- Hair care consumption in the UK (Kantar Media TGI)
- Hair styling product consumption in the UK (Kantar Media TGI)
- L'Oréal - Annual Report 2013
- L'Oréal - Annual Report 2014
- Cosmetic and hygiene products in France
- Cosmetic brands: Estée Lauder
- Cosmetic brands: P&G
- Hair care consumption in Spain (Kantar Media TGI)
Statistics on "Cosmetic brands: L'Oréal"
- Brand value of the leading 10 cosmetic brands worldwide in 2019 (in million U.S. dollars)
- Value of leading brands belonging to L'Oréal worldwide in 2016 (in million U.S. dollars)
- Leading beauty brands with the most followers on Facebook as of July 2019 (in millions)
- Leading foundation brands in the United States in 2018, based on sales (in million U.S. dollars)
- Leading eyebrow makeup brands in the United States in 2018, based on sales (in million U.S. dollars)
- Leading hair conditioner brands in the United States in 2018, based on sales (in million U.S. dollars)
- Leading shampoo brands in the United States as of 2018, based on sales (in million U.S. dollars)
- Advertising spending of selected personal care brands in the United States in 2017 (in million U.S. dollars)
- L'Oréal's advertising and promotion expenses worldwide from 2007 to 2018 (in billion euros)
- L'Oreal's advertising spending in the United States from 2009 to 2018 (in billion U.S. dollars)
- Advertising spending of Maybelline New York in the United States from 2011 to 2017 (in million U.S. dollars)
- Advertising spending of Garnier in the United States from 2011 to 2017 (in million U.S. dollars)
- Advertising spending of leading Hispanic media advertisers in the United States in 2016 (in million U.S. dollars)
- Leading magazine advertisers in the United States in 2017, by ad spend (in million U.S. dollars)
- Distribution of retail cosmetics advertising support in the United States from February 2015 to February 2016, by category
- Average annual expenditure on hair care products per consumer unit in the United States from 2007 to 2018 (in U.S. dollars)*
- Average annual expenditure on cosmetics, perfume and bath preparation products per consumer unit in the United States from 2007 to 2018 (in U.S. dollars)*
- Average annual expenditure of affluent households in the United States on cosmetics, perfume, and bath preparations from 2013 to 2016
- Women's yearly expenditure on face make-up products in the United States as of May 2017
- U.S. population: Which brands of foundation / concealer make-up do you use most?
- U.S. population: Which brands of blusher / bronzer do you use?
- U.S. population: Which brands of nail polish / nail care do you use most often?
- U.S. population: Which brands of lipstick and lip gloss do you use most often?
- U.S. population: Which brands of mascara do you use most often?
- U.S. population: Which brands of shampoo do you use most often?
- U.S. population: Which brands of hair conditioner / treatment do you use?
- U.S. population: Which brands of hair coloring products do you use most often?
- Men's hair care and styling brands used by male consumers in the United States as of June 2017
- L'Oreal Group advertising spending in Canada in 2012 and 2013 (in million Canadian dollars)
- Advertising spending of L'Oréal Paris in the United States from 2011 to 2017 (in million U.S. dollars)
- L'Oréal S.A. - worldwide revenue by division from 2012 to 2018 (in million euros)
- Advertising spending of L'Oreal in Mexico from 2015 to 2017 (in million Mexican peso)
- L'Oreal's market share worldwide in 2016, by region*
- Consolidated sales share of L'Oréal's cosmetic branch worldwide from 2011 to 2018, by geographic zone
- Research and development (R&D) expenditure of L'Oréal worldwide from 2009 to 2018 (in million euros)
- L'Oreal Canada magazine advertising spending in Canada from 2011 to 2014 (in million Canadian dollars)
- Consolidated sales of L'Oréal's cosmetic branch worldwide from 2010 to 2018, by business segment (in million euros)
- Production share of L'Oréal's cosmetic branch worldwide in 2012 and 2018, by geographic zone
- Ranking of the most bought brands by men when shopping in France in 2016
- Outdoor advertising expenditure of charities in the United Kingdom (UK) from 2007 to 2016 (in 1,000 GBP)
- Procter & Gamble's advertising spending worldwide from 2015 to 2017 (in billion U.S. dollars)
- Direct mail advertising expenditure of charities in the United Kingdom (UK) from 2007 to 2016 (in 1,000 GBP)
- Sales share of L'Oreal in the beauty and personal care market across India from 2010 to 2015
- Digital advertising expenditure share of total media ad spending in the Philippines from 2015 to 2020
- Magazine sales volume in Canada from 2009 to 2013 (in millions)
- Market share of The L'Oréal Group in the color cosmetics retail market in Brazil in 2015 and 2016
- Sales share of the leading muscle/body support device brands in the United States in 2015*
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