Share of video on demand users in selected countries worldwide as of October 2015

Loading statistic...
Share of internet users
United States38%
United Kingdom29%
Sweden19%
Australia19%
Germany17%
Italy13%
France13%
Spain9%
Japan8%
Complete Source Details
About This Statistic

The statistic shows the take-up of video on demand on the TV in selected countries as of October 2015. In the United States, 38 percent of respondents stated they used video-on-demand services.


Online video consumption in the United States - additional information

Demand for a more personalized experience for users and the increased usage of smartphones, tablets, and other devices are raising expectations for the video on demand industry. Video on demand markets are merging in order to obtain higher market visibility. A wide range of services such as internet, broadcasting, and television programs are available for industry users. Prominence in education, research, conference, and of course, entertainment industries allow the video on demand market to reach a broad audience.
The share of video on demand users in the United States and the United Kingdom was at 33 percent and 23 percent, respectively, in 2013. However, in Australia and Germany, the share of users was much smaller at only nine and eight percent, respectively.
In the United States, free on demand videos dominated with 61 percent of time spent on these types of videos in 2012.
The types of video on demand consumed in the United States in 2013 where dominated by movies with 81 percent of users. Alternatively, TV shows were only consumed by 65 percent of users.
Variation among users by ethnicity is also prominent. In the United States, people with a white ethnicity were more likely to use video on demand with a 72 percent, compared to other ethnicities.

Show more…
Special Functions
Download as ...
Graphic (PNG)
Excel (XLS)
PowerPoint (PPT)
PDF
Options
Settings
Print
Research Alerts
Download started
Please be patient - this may take a moment

Statista Accounts: Access All Statistics. Starting from $588 / Year

Statistics on "Video on demand in the United Kingdom (UK)"

The most important statistics
The most important statistics
The most important statistics

Related Studies: Available to Download in PDF or PPTX Format

Video on demand in the United Kingdom (UK)

All Information
in one Presentation

Video on demand in the United Kingdom (UK)

Everything On "Video on demand in the United Kingdom (UK)" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Statista for Your Company: The Research and Analysis Tool

  • Product Film
  • Statistics
  • Downloads

Our Premium Statistics - facts for your business

Currently, Statista provides more than 1 million statistics. 93 percent (all Premium content) are exclusively accessible via our professional accounts.

Unlimited access

As a Statista Premium customer, you receive unlimited access to all statistics at all times. Including downloads of data in the most common formats (XLS, PDF & PNG). Create relevant and significant statistics in no time.

You are in good company

Further Content: Statistics, Studies, and Topic Pages

Our Business Solutions: Save Time and Money

only

$588*

per year
Your advantages
  • Full access to all our statistics
  • Download as XLS, PDF & PNG
  • Relevant data: complete source information
All functions of our platform illustrated face-to-face
  • Learn how Statista supports your company
  • Extensive tour across the whole portal
  • Personal guidance by our support team
The knowledge database for your company
  • All functions of the Premium Account
  • Access to dossiers, forecasts and studies
  • Access to our international database
  • Publishing rights and other exclusive functions