Brand equity of topical interest TV programming brands in the US in 2012

The statistic shows a ranking of the brand equity of topical interest TV programming brands in the United States in 2012 as rated by consumers. The Discovery Channel ranked second, with a score of 71.96 out of 100.

Ranking of topical interest TV programming brands in the United States in 2012, by brand equity

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Source

Release date

July 2012

Region

United States

Survey time period

Jan 31 to Feb 20, 2012

Number of respondents

38,500 respondents

Age group

15 years and older

Special properties

U.S. conusmers

Method of interview

Online survey

Supplementary notes

Further information about the Harris Poll EquiTrend® can be found here.

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