U.S. Amazon Prime Day conversion rate 2017-2019

Published by
Stephanie Chevalier,
Feb 16, 2023
During the Amazon Prime Day shopping event in July 2019, the desktop conversion rate amounted to 13.5 percent, which represented a 16 percent growth from the previous year. Prime Day does not only drive conversion on Amazon but also on other retail platforms.

Amazon Prime Day conversion rate in the United States from 2017 to 2019

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Release date

August 2019

Region

United States

Survey time period

2017 to 2019

Special properties

desktop only

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