Leading single telecast TV programs – additional information
Super Bowl LIX was contested between the New England Patriots and the Atlanta Flacons, with the Patriots coming out 34-28 winners to win their fifth Super Bowl championship. The game drew an average of 112 million viewers and a further 61.49 million tuned in to the post game coverage.
The Super Bowl has always been a significant event in the U.S. television calendar and companies spend millions of dollars every year to air their commercials during the game. Anheuser-Busch InBev, the company which owns brands such as Budweiser and Corona, was the largest Super Bowl advertiser in 2016, spending an estimated 33.6 million U.S. dollars on advertising during the game. Super Bowl advertising spending in 2017 totaled 385 million U.S. dollars, over double the figure spent by advertisers in 2008.
The Academy Awards, or Oscars, which aired on February 26, 2017, was the highest-ranked non-football event, as it drew 34.18 million viewers to ABC.