Leading single telecast TV programs – additional information
Super Bowl XLIX was contested between the New England Patriots and the Seattle Seahawks, with the Patriots coming out 28-24 winners to win their fourth Super Bowl championship and their first since 2004. The game drew an average of 115.2 million viewers and a further 73.16 million tuned in to the post game coverage.
The Super Bowl has always been a significant event in the U.S. television calendar and companies spend millions of dollars every year to air their commercials during the game. Anheuser-Busch InBev, the company which owns brands such as Budweiser and Corona, was the largest Super Bowl advertiser from 2005 to 2015, spending an estimated 278.3 million U.S. dollars on advertising during the games. Super Bowl advertising spending in 2015 totaled 345.4 million U.S. dollars, over double the figure spent by advertisers in 2007.
American Football also dominated the most watched primetime telecasts in the U.S. in 2015, as over 50 million viewers tuned into the Super Bowl on NBC. The Academy Awards, or Oscars, which aired on February 22, 2015, was the highest-ranked non-football event, as it drew 14.5 million viewers to ABC. A total of 36.6. million viewers watched the Oscars in 2015, a decrease from the 43.7 million who saw “12 Years a Slave” win the award for Best Picture in 2014.