Leading single telecast TV programs – additional information
Super Bowl LII was contested between the New England Patriots and the Philedalphia, with the Eagles coming out 41-33 winners to win their first Super Bowl championship. The game drew an average of 104.11 million viewers and a further 73.99 million tuned in to the post game coverage.
The Super Bowl has always been a significant event in the U.S. television calendar and companies spend millions of dollars every year to air their commercials during the game. Anheuser-Busch InBev, the company which owns brands such as Budweiser and Corona, was the largest Super Bowl advertiser in 2017, spending an estimated 35 million U.S. dollars on advertising during the game. Super Bowl advertising spending in 2017 totaled 419 million U.S. dollars, over double the figure spent by advertisers in 2008.